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Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance
European Ad tech platform to assign AdTruth ID for more accurate RTB decisioning. AdTruth, the global leader in securing digital relationships, today announced Adform, a leading provider of digital media trading technology and campaign management solutions, will be using AdTruth’s universal device recognition technology for increased audience identification in both desktop and mobile.
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Photo Story: Adform at LOGIN
Those who follow our blog already know that LOGIN is the biggest tech community gathering in the Baltic States. This year the annual event was held in April and Adform was present there. Get an impression about the brain-stimulating conference from our photo story.
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Five common mistakes advertisers make when running RTB campaigns
Real Time Bidding (RTB) is on everyone's lips at the moment – and for good reason. The technology has already proven its value to both advertisers and publishers. But the technology is still new and the pitfalls are many.
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Preferred Deal | fixed priced deals made easy
What are Preferred Deals?
Preferred Deals simplify the management of fixed-priced deals between a publisher and advertiser. Manual requests to sell inventory are now directly implemented in the Adform DSP, and the only thing a publisher needs to do is to send the Deal ID to the advertiser. The adve…
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New Ad Visibility Measurement Model Launched
To help our clients to run effective campaigns, Adform has released a unique ad visibility measurement model. It allows the acquisition of accurate statistics and advanced analytics on ad visibility: visibility time, visible impressions, and brand exposure duration (BXD).
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