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Running Cross-Device Campaigns? Don’t Forget User Experience!

Adform introduces the new Responsive Carousel ad format, which is adaptable for desktops, tablets, and mobiles. The new format is designed to make advertising a more respectful and unobtrusive experience for users, while delivering better results to advertisers, agencies, and publishers. Read more

We Saw a Need to Give Control Back to Publishers

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher Edge Solution suite. ExchangeWire caught up with… Read more