Holger Mews promoted to CRO for Adform
[German PR] Holger Mews steps into CRO role from Senior Vice President Continental Europe & MENA from March 1, 2018
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Ströer's OOH video inventory is now available programmatically through Adform
Adform is pleased to announce our new partnership with Ströer. This partnership brings the power of programmatic to Ströer's extensive portfolio of out of home video screens across Germany.
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Boris Kurschinski joins Adform as Vice President DACH
Introducing Boris Kurschinski, Adform's new Vice President for the DACH market.
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A Tighter Rein on Programmatic: German Code of Conduct
From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards that will ensure the growth and development …
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Der Grund für Bid-Factor-Einsatz sitzt vor dem Computer
Wir leben in einer Welt der sich selbstbeschleunigenden Halbwahrheiten und Buzzwords, die im Tiefflug durch die Welt des (Real-Time-)Marketing gleiten. Und einige dieser Wahrheiten müssen gelegentlich auf den sicheren Boden der Tatsachen zurückgeholt werden.
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