Adform FedEx Day Revisited
To those of you who are not familiar with the FedEx Day concept – it is a 24-hour-long marathon of intensive development. From idea to execution and presentation – everything has to be done and delivered in 24 hours strict, hence the name – FedEx Day.
Just a couple of weeks ago, the second bi-annual FedEx Day was held in Adform and we can now say it was a huge success. Lots of ideas were submitted, even by people who aren’t really developers or have anything to do with it – they just had an idea, which they thought would work and they went for it. That is, of course, one of the nicer things about Adform’s FedEx Day – everyone can participate.
The infographic below gives facts and figures about the recent FedEx Day, and some photos from the event are also available on Facebook.
And yes, there was a winner! It was a reporting project for analysing the connections between technical details and campaign performance. A clever piece of reporting data, all wrapped in a funky and interactive interface got all the Adformers going wow! – it was a clear leader during voting.
Adform will develop this report further and one day you may find it in the platform. Until then – we will show you a little extract from it the way it looked during the FedEx Day presentation. Sex sells, doesn’t it?