I am a Product Director in Adform and Head of Adform DSP and Dynamic Creative Optimisation Products. I joined Adform in the summer of 2012.
Working with online marketing technologies and products is fascinating as the innovation in the field is massive. Online marketing is experiencing the biggest transition since the first banner appeared in 1994. Programmatic buying, ad exchanges and Real Time Bidding are changing the industry and the way we work with online advertising. High growth rates and our ability to continuously produce better results and increase value for advertisers will drive investments and innovations in the field for many years.
Online marketing is, in my opinion, the most innovative and interesting field in technology today.