Adform & ADmantx Expand Strategic Partnership
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.
Adform & ADmantx expand strategic partnership
Adform and ADmantX are partnering up to deliver ADmantX’s remarketing solution within Adform’s stack, enabling Adform customers to automatically generate the profile of customers who are more likely to engage with their campaigns, and directly act in Adform’s platform to target them via ADmantX’s Smart Profile Remarketing.
The co-operation promises advantages, such as better audience customisation, optimisation of online ad campaigns through effective data use, and increased audience engagement.
According to Martin Stockfleth Larsen, CMO, Adform: “We are very pleased to continue our close partnership with ADmantX through their Smart Profile Remarketing solution. We have been excited by the results that ADmantx have provided during testing, and look forward to seeing our clients benefit from Smart Profile Remarking.”
ADmantX says that beta customers will be active through the end of September, with full service availability within Adform’s platform in October 2016.
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