Adform Announces the Appointment of Sukesh Singh to Executive Staff as Vice President Southeast Asia (1)
LONDON – Adform, the independent and open full-stack ad-tech platform, announced that Sukesh Singh has joined its executive team as vice president of Southeast Asia. Singh is based in Adform’s Singapore office.
Singh has 17 years of experience in advertising sales and business development in the Asia Pacific region. He will leverage his considerable expertise to spearhead Adform’s efforts to provide its proven advertising technology to agencies, trading desks, advertisers and publishers throughout Southeast Asia.
Prior to joining Adform, Singh founded Conduit Consulting Pte Ltd., a strategic consulting firm that offers strategy, marketing, sales and business development to digital brands across APAC. Its clients included MediaMath, My Chat and Zirca Digital Solutions among others. Prior to Conduit, he served as vice president APAC for Phunware and as regional sales director for BBC Worldwide.
“Mr. Singh’s appointment is a direct result of Adform’s commitment to expanding its global footprint by offering its independent and open buy-side and sell-side platform to agencies, advertisers and publishers in every market,” said Jay Stevens, chief revenue officer at Adform. “Our clients want sales, technical and creative services delivered by people who understand their market and speak their language. His deep sales, consulting and business development experience will be a valuable asset to our clients in the Southeast Asia region.”
“Adform’s timing is perfect given the pent-up demand for truly independent ad tech vendors and for unparalleled consulting service,” said Singh. “I’m thrilled to be working with the Adform team to build a compelling and customizable offer for customers in the region. As the complexity of digital advertising increases, ad-tech providers need to work as partners with their clients, and that is precisely Adform’s approach. With a team of more than 700, Adform has shown a clear commitment to not only supporting clients, but driving support for the latest media.”