Adform at Dmexco 2016: Interview with Jurjen de Wal about Mobile

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Adform at Dmexco 2016: Interview with Jurjen de Wal about Mobile

David Murphy chats with Jurjen de Wal, product director of mobile solutions from Adform, about placing mobile at the centre of the company’s proposition, and combining deterministic and probabalistic attribution to create a fast-growing cross-channel solution.


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