Adform Offers Stand-Alone DMP
Full-stack ad-tech platform Adform will now offer its existing demand-side platform (DMP) as a standalone product, newly named Audience Base, that offers integration with platforms unrelated to Adform’s ecosystem.
Audience Base aggregates first-, second- and third-party data through which clients can develop audience insights for deployment across platforms.
The proprietary DMP was initially released by Adform over two years ago for use within its ad-tech stack. The company decided to offer a standalone product in response to feedback from major clients, many of whom noted the lack of efficiency when trying to use their data on multiple ad platforms.