Telegraph Launches Two New Exclusive Advertising Formats
Telegraph Media Group (TMG) yesterday officially launched two new advertising formats, in partnership with Adform, which will be exclusive to The Telegraph for six months.
These two new exciting formats will be available across desktop, and tablet.
The first format – the Chatterbox – utilises multiple panels to enable advertisers to share greater detail about their product and provide a richer canvas for brands to showcase their product offering.
The second format – the Venetian – repurposes the traditional outdoor billboard advertising format for the digital arena by combining a striking visual execution with rich, engaging content.
The launch of these two new formats enables access to the Telegraph audience across both desktop and tablet devices as well as showing a commitment to innovating standard ad formats. They will also maximise digital audience reach via the Telegraph which now stands at over 76 million, says the Telegraph.
Dave King, Executive Director, TMG, said: “We are giving our customers what they want – further innovation in the form of new ad formats across all our digital platforms. This follows on from the award-winning Cascade. Advertisers want to achieve stand out and engage users. TMG will continue to deliver on this.”
David Hillier, Rich Media Sales Manager, Adform, said: “We are very excited to work with the Telegraph, pioneering new formats on their market-leading digital content platform. The new Telegraph rich media units will bring even more depth to the already burgeoning branding opportunities available to advertisers.”
The Telegraph won the inaugural IAB Future Formats award in 2012 for Cascade, their flexible, multi-platform brand format which expands section by section as the consumer engages.