Access Premium Mobile Audiences with adsquare!
We are extremely happy to announce that we have partnered with German-headquartered mobile audience data provider adsquare in order to provide our clients with premium programmatic mobile audiences in the UK, Italy and Germany, with more markets to follow very soon!
In the increasingly app-focused mobile-first world that we live in today, we see a growing prevalence of cookieless devices such as smartphones and tablets amongst users, meaning that traditional programmatic targeting approaches are increasingly failing to meet the needs of marketers who wish to target audiences on mobile. Marketers therefore need a way to reach sophisticated and receptive audiences in order to pinpoint their target group in real-time. With the addition of adsquare to our system, we feel that we offer just this!
In simple terms, adsquare will enable you to reach your target audience in real time, seamlessly from within our system, by simply choosing the segment of your choice. adsquare offers an impressive range over 45 premium audiences and attributes which are spread over 10 main categories. These granular audiences can be combined as you wish, in order for you to create an audience segment that fits your needs.
adsquare’s main advantage is that their data is based on users’ local context as well as their mobile behavior to build the strongest possible audience segments. Using adsquare’s precise local audience data will thus enable you reach your users in the context of both their surrounding as well as their interest. Confused? Don’t be, it’s simple. Think of a beer brand that wants to target young football-loving men in a park on a summer’s day, or a fashion brand targeting style conscious females in a trendy part of town… This is now possible. Mobile is finally living up to it’s enormous potential, and with our adsquare integration, we are ready to take the next step.
We are happy to make yet another move that significantly boosts the already impressive mobile advertising capabilities within Adform GO, yet again affirming our position at the very forefront of mobile advertising.
We’ll be releasing a range of updates to our Adform GO platform over the next couple of months, so stay tuned for more!