Demand Side Updates (April)
We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.
New Buy Side UI
Our Buy side platform UI (Advertiser Edge) has been updated in order to provide you with even greater ease of use, performance and transparency.
Our updated interface provides users with a wide range of new intuitive navigation options, tools to create, locate and manage campaigns, improved analytics features, a turbo-boosted dashboard for faster use as well as full customizability, allowing you to tailor your interface specifically to your needs.
Recorded Webinar: http://bit.ly/1YbiQkn
Targeting rules for rotators have been updated and can now be selected and managed directly from the side panel. Learn more about it in our Help Center.
Site Tracking in APAC Region
A new button has been added in the tracking points setup page, enabling you to register new unique name tracking points in the system prior the actual TP implementation. Learn more here.
New Mobile Integrations with Ad Networks
By integrating with Appsfire and S4M Ad Networks, you are able to track app installs and other custom events and have statistics in both platforms.
Follow the guidelines here:
Mouse Over Time for Banners
With this release you can see the average mouse over time for display third party banners.
Tag emailing have been updated with a possibility to export tags into excel. You can also bulk export tags for several medias in just a few clicks directly from the tags overview page. Learn more about the changes.
Marketplace by AOL inventory available in Mobile In-app DSP
With this release you are able to target ONE by AOL inventory, one of the global partners for leading publishers.
New Custom Report Builder Updates
• New custom reports can now be exported and scheduled to CSV format.
• New dimensions were added for user selection: Order, Order ID, Media Section, Tag UID, DCO Product, App Name, App Store, Network, Network ID, Reaction Time, Frequency (Campaign), Frequency (Line Item), Viewability Time (sec.), Sys Var 1, Website, Website Section, Website Subsection, Page ID.
• New metrics were added for user selection: DCO Product Views, CTR (%, DCO), Blocked Impressions, Blocked Impressions (%), Expansion Rate (%).
Read more about New Custom Report solution.
Cross-Device Targeting & Frequency Capping on Line Item Level
This provides a new feature that lets you use all retargeting rules as well as Audience is / Audience is not rule (behavior) on all connected devices, while still applying Geo & Culture, Technical, External Data (behavior) limitations. Frequency capping is also calculated across all the connected devices. Learn more here.
Site Tracking Update
A new button has been added in the tracking points setup page, enabling you to register new unique name tracking points during the same session.
Learn more here.
Asset Management Update
A new workflow for editing and multi-editing assets has been introduced. Learn more about it in our Help Center.
If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!