Demand Side Updates (February)

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Demand Side Updates (February)

Demand Side Updates Blog (New)

We’re constantly updating the Adform platform.  Every month we share with you a brief overview of changes, enhancements, and new product launches.  If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.


Booked/Delivered Metrics Update


This enables you to see if your RTB line items are delivering as expected, or if under/over delivery is occurring. Use booked/delivered metrics to report on the number of impressions and clicks. Learn more about the ways to report on RTB campaigns.


“Deal Name” Dimension Update


The “Deal Name” dimension in Inventory settings has been updated to report both external (various Ad Exchanges) and internal (Adform DSP) deal names.


Product Variables Support in Tracking SDK


You can now use product variables from the tracking SDK for in-app DCO. This will help you to show more relevant products for the user, as you will be able to gather more information about their interests.


New Inventory Available in Mobile In-app DSP


MoPub inventory was added to our growing list of integrations. 


Landing Page Upgrade


Our Landing Page’s user interface (UI) was enhanced to bring you a more efficient workflow.


New Custom Report Builder


A new Custom Report Builder has been introduced allowing you to create customized reports in less steps and with a more intuitive workflow. New custom reports features keyboard navigation, interactive chart types, a drag-and-drop tool, and others. Learn more about other improvements here.


Automated Guaranteed Updates


Our new Automated Guaranteed product is constantly being updated, and here are the latest updates:

  • External demand sides can now reach publishers product marketplace through marketplace API.
  • Publishers are now able to add a creative specification to product information, which is visible in the product marketplace.

Visit our Help Center to learn more about our Automated Guaranteed product and its updates, or read about it on our blog.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!


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