Demand Side Updates (July)
We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.
New Custom Report Updates
- New Site Tracking dimensions were added for user selection.
- Up to 2 metrics are now available for selection when creating a chart.
- New DMP dimensions and metrics were added for user selection.
New Integrations: Meetrics, Integral Ad Science, DMA institute
New vendor apps have been added to our growing list of integrations. See the description and guidelines for each of them:
Multiple Vendor Apps Support
With this release you are able to use multiple pixel apps for the same campaign. Update applies for all pixel app vendors: Exactag, Integral Ad Science, Meetrics, DMAi.
Date as Tracking Point Variable is Now Available in AS&T Builder
You can now add Date as a Tracking Point Variable when creating segments with AS&TD segment builder. This feature allows you to retarget users for a defined period of time. For example, if a user visits the airline company website, sets the departure date as July 15, but in the end does not buy the ticket, you can retarget him until July 15. Learn more here.
RTB Campaign Pacing and Unlimited Line Item Budget
From now on you can select pacing - Evenly or ASAP - for RTB campaign budgets. RTB line items can share the budget goal and pacing settings with the campaign. Also, line items can be locked and use their own budget. Learn more here.
Smartstream.tv Inventory in DSP
A new integration has been introduced between Adform DSP and SmartStream.tv exchange and is available for both display and mobile line items.
SmartStream.tv is one of the biggest video advertising networks in Germany.
InterScroller Format Support
The InterScroller ad format is now supported by our ad server and can be run on the mobile web.
DMP Audience Marketplace Available in DSP
DMP Audience Marketplace has been introduced and is accessible in the targeting step of the RTB line item setup. You can now browse the marketplace and learn more about Audience Providers by viewing their profiles. Note that the marketplace is currently only available for display line items. Read more here.
Third Party Ads Import
With this release you can import multiple Third Party Ads. Read more here.
Automated Guaranteed Updates
From now on RFP process can be done from AG interface. Learn more about the workflow here.
If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!