Demand Side Updates (March)
We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.
Changes in Log-In
In order to ensure full security and flexibility regarding user authentication, Adform introduced a single sign-on (SSO) solution based on open web standards. This is to continue in line with our commitment to your security while providing maximum ease of use with a simple and familiar format for the login experience.
New Buy Side UI
Buy side platform UI have been updated in order to provide you with even greater ease of use, performance and transparency.
Our updated interface provides users with a wide range of new intuitive navigation options, tools to create, locate and manage campaigns, improved analytics features, a turbo-boosted dashboard for faster use as well as full customizability, allowing you to tailor your interface specifically to your needs.
The new buy-side UI will be implemented for all platform users on May 2, 2016. If you would like to start using it earlier, it can easily be enabled from April 1 by contacting your local account manager, who can walk you through our changes.
Recorded Webinar: https://attendee.gotowebinar.com/recording/4376299644382232579
CPC Pricing Model in Mobile In-App DSP
With this release you can use pay-per-click model with your mobile in-app line items. By adding CPC pricing to in-app buying, we ensure that media buyers can optimize their campaigns towards increasing CTR and decreasing eCPC, opening up new opportunities for business.
Learn more in our Help Center.
New Mobile Integrations with Ad Networks
Taptica and Beintoo were added to our list of integrations with third party ad networks. By using these integrations, you can report app downloads and custom events both in their reporting platform and in our system. In order to use it, view the manuals here:
RTB Mobile Categories Export
Data Exports for RTB Mobile campaigns were updated with the following new columns: App Name, Device Type, Device Make, Device Model, Device OS, Device OS Version and Device Browser Version.
Tracking SDK Improvements
- Possibility to send information if mobile device had a sim card inserted.
- Platform name (iOS / Android) is automatically generated in "Path and Name" (e.g. Adform / Android / Download).
- Choose a request type (http/https) that is going to be used in Tracking SDK.
New Custom Report Builder Updates
- New dimensions were added: Campaign Label 2-20, Line Item Label 2-20.
- New metrics were added: Cost (Non-Viewable), Cost (Viewable), eCPI, Mouse Over Rate (%), Sys Var Basket Size, Sys Var Numeric 1, Sys Var Numeric 2.
- Possibility to sort data in report by dimension or metric.
- Possibility to schedule a report to be delivered automatically over email address.
Learn more about new Custom Reports in our Help Center.
New Pixel App
Good news for Exactag users. From now on Exactag trackers are automatically applied on tags in our platform.
Real Time Cross-Device DMP
From now on Cross-Device identifiers are added to DMP segments immediately. Before this release the segment was updated only after 24 hours. Read more about targeting using external data sources in the Help Center.
Site Tracking Service in DMP
If you are using DMP and would like to track your users via the platform, contact DMP support team and ask them to activate site tracking service in DMP.
Smart Segments Update in DMP
You can extend the recency up to 120 days without losing any data. Maximum recency parameter was limited to 30 days prior this release.
From now on you can also use the same segment more than once.
Reporting Stats API Rollout
You can now use the Reporting Stats API to get programmatic access to reporting data from your Adform account and save time by automating complex reporting tasks. View the manual here.
Inactive Tracking Points Update
We have introduced at new rule that deactivates tracking points with no page-views. It is possible to automatically deactivate tracking points that had no page-views for past 30 days, 3 months or year. Learn more in our Help Center.
New Inventory Available in Mobile In-app DSP
Opera Mediaworks inventory was added to our growing list of integrations.
Mobile ID Support for Profiling and Mapping Pixels
You can now pass segments from mobile devices by specifying Advertiser ID as an additional parameter. With this approach, data can be passed from Adform SDK or any custom SDK to Adform DMP. In addition, you can use mapping pixels to pass the Advertiser ID for mapping.
If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!