Demand Side Updates (June)

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Demand Side Updates (June)

Demand Side New Logo

We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager or visit our Help Center.

 

June 26, 2017

Customer Journey Updates

If you’re using a "Path to Conversion" report, you can now see on which device each of the interactions happened. Having knowledge of which devices in which channels, campaigns, or media worked best in driving conversions, you will now be able to optimize your campaigns with even greater detail. Read more about Customer Journey Reports in our Help Center.

 

June 22, 2017

Updates to Asset List UI

Our teams are working hard to improve your experience in our platform. As a result, legacy asset UIs were replaced with asset list, asset edit side panel, asset upload. This change will reduce the possible confusion of having multiple solutions to perform similar actions. Learn more about assets here.

 

June 20, 2017

Stats & Reports: Changes in Navigation

The Side menu in all reporting tools now shows the favorites folder along with the current (selected) reporting tool.

 

June 19, 2017

Introducing New Integration: DoubleVerify

DoubleVerify users can now automatically apply their trackers on Adform tags. By using this feature you’ll be able to see statistics in both platforms and thus optimize your campaigns more effectively. DoubleVerify collects data about advertising delivery and website traffic on behalf of both advertisers and sellers and shares the information to drive transparency and accountability in the online advertising marketplace. Find setup guidelines in our Help Center.

 

June 8, 2017

Hyperlocal Targeting Available on Display Web

Hyperlocal Targeting allows you to show relevant ads for users in real time by defining the physical location (radius from 50 meters) and is now available for Display line items, meaning that you can now reach users across all devices. Learn more about Hyperlocal Targeting and its possibilities in our Help Center.

 

If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!

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