Demand Side Updates (September)
We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.
LinkedIn Inventory Available in Adform DSP
Since the 3rd of October, LinkedIn has been included in the list of Adform DSP’s inventory sources, meaning that you can now reach your target audience on the world’s largest professional network. LinkedIn inventory is available through AppNexus exchange. LinkedIn supports display ads in 300x250 and 160x600 IAB standard formats served on the right column of the desktop version of linkedin.com.
High Impact Formats on Rubicon Inventory
You can now run High Impact/Rich Media formats on Rubicon inventory. Learn more about supported sizes and ad types in our Help Center.
New Direct Updates
- RTB line items can now be displayed in one list together with Direct line items. If you’re running mixed type campaigns and would like to enable this feature, contact our support: firstname.lastname@example.org
- Use reporting stats columns, such as Unique Impressions (%), Engagement time (sec.) and others, in order to see these statistics in the line item management page.
Learn more about Direct campaigns in our Help Center.
Introducing Native Ads in DSP
You can now run Native Ads on display, mobile web and mobile apps campaigns. Native Ads naturally blend into the existing publisher's content and result in better engagement rates and performance.
See the instructions on how to set up a native ad banner in our Help Center.
Tracking Pixel Automatically Added for Future Campaigns
The App management page has been updated with Future Campaigns checkbox. When this option is selected, all newly created campaigns can have vendor app’s tracking pixels applied automatically. The feature can be applied for these vendor apps: Adloox, Batch Media, Exactag, Forensiq, IntegralAdScience and Meetrics. Learn more in our Help Center.
Cross-Device for RTB Campaigns
You can now enable Cross-Device targeting when creating a new campaign. If enabled, it will be used for all new line items by default. Learn more here.
No API Access Required for Vendor Apps
From now on users do not need an API permission to manage vendor apps, including Adloox, Batch Media, Exactag, Forensiq, IntegralAdScience and Meetrics.
Customer Journey Updates
- Customer Journey has been updated with order status filter. If order tracking has been set up and statuses are being updated, you’re now able to analyze data from a particular order.
- From now on you can also use Campaign Labels and Line Item Labels in order to aggregate data for analysis.
Learn more about Customer Journey insights here.
Manual Deal Entry
With this release, you are able to create a deal and reuse it for new line items. Learn more about deal management here.
If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!