Platform Updates February '18

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Platform Updates February '18

As part of our commitment to keep you updated on the evolution of our offering, this post is part of a monthly overview highlighting the latest changes, enhancements, and product launches across the Adform platform. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge.

If you’d like more detailed information about any of these releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge

ROAS Optimization for In-App Line Item

(February 21, 2018)

ROAS buying algorithm is now available for campaigns running on In-App environments. This pricing model helps you focus on sales optimization and allows you to set the minimum amount of revenue you wish to generate compared to advertising spend.

Read here for more information.


CPA Buying Algorithm with All Campaign Interaction for In-App Line Item

(February 21, 2018)

All Campaign Interaction option is now available for campaigns with the CPA buying algorithm running on In-App environment. Adform’s algorithm automatically chooses an optimal CPM price, which is regularly adjusted based on visitor‘s profile in order to meet the desired CPA within the scope of the selected tracking point filter.

For more information, refer here.


Campaign Totals Tab for Unified Line Items Budget

(February 16, 2018)

You are able to review and control the total budget for mixed (Direct and RTB) campaigns! The new Campaigns Totals tab can be found in the Budget Overview panel.

For more information, refer here


Video Auto-Play Sound Off By Default in Rich Media Creatives With Video

(February 14, 2018)

Video with enabled Auto-play mode plays content without sound by default in all browsers! This helps to avoid ad blocking by Chrome.

For more information, refer here.


Domain Limit per Template Increased to 500,000 in the Template Library

(February 20, 2018)

New improvement allows you to have more flexible workflows when dealing with large numbers of entries, and instead of setting up several line items to achieve the same amount of included/excluded domains, you can now use one template! Adform is increasing the number of domains that can be entered in a Domains Template in the Template Library.

For more information, visit our Help Center.


Triton Audio Inventory Available

(February 2, 2018)

Global audio marketplace allows you to unleash the power of programmatic by executing brand safe audio ad buys across a highly engaged digital audience. Triton Digital Audio Inventory is now available to you!

For more information, read here.


Digital/Print Selector

(February 2, 2018)

The process of creating line items in the Unified Line Items list has been simplified. Adform has introduced a Digital/Print selector. This helps you to filter applicable products, product attributes and other parameters related to your selection!

For more information, refer here.


Master Data API Provides MD5 for Files List Information

(February 26, 2018)

Spot download errors faster by comparing MD5 information provided by Adform and that of downloaded Master Data using the MD5 algorithm. All MD5 information is available via API.

Read here.


Custom Media Plan Excel Template in Template Library

(February 28, 2018)

You can differentiate yourself from competitors in the market using a custom Media Plan template with your own fonts, logos, etc. Once the Excel template is uploaded to the Adform system, the Media Plan can be easily exported.

Read here.


Publisher Edge

2nd and 3rd Level Viewability Measurements

(February 15, 2018)

You are able to set measurements for 2nd and 3rd level viewability in addition to the default viewability measurement for campaigns. Viewable impressions, whose viewability is based on 2nd and 3rd viewability levels, are available for reporting in Custom Report Builder and via API.

For more information, refer here.


Workflow Optimization with Live Banner Preview

(February 8, 2018)

Optimize your workflow and save time with Live Banner Preview service! Once the banners are uploaded and assigned to the line item, Live Banners Preview allows you to review them in the real environment – your website and placement - and share it with the buyers.

Read more about this update here.


Manage Time with Duplicating SSP Deals

(February 1, 2018)

You do not have to manually adjust or re-create all of your settings for each new deal. Adform has added a possibility to duplicate/copy an SSP deal and use it as a template when creating a new one. 

For more information, refer here.


Updates to the SSP Deals Approval Process

(February 2, 2018)

Adform introduces updates to SSP deals approval process. From now on, only major and significant changes to SSP deals will have an impact on deals statuses within Deal Management on DSP. Minor changes do not affect active buyer campaigns thus ensuring a smoother trading process with fewer interruptions.

For more information, refer here.


Scheduled Custom Reports

(February 21, 2018)

You can schedule automatic custom report generation and distribution to recipients' email addresses with the new Scheduled Custom Reports. 

For more information, refer here.


Audience Base

New Integration and Improved Import Report

(February 14, 2018)

You can enjoy the newest integration and improvements to Import Reporting. Data can be exported from Adform to Active Agent! As well Integration with Adobe was improved and it allows you to import data from Adobe in real-time. 

You are able to generate and download an Import Report for the current month. The most up-to-date information is available for your analysis.

Read more here.


Change in Site Tracking Navigation on DMP Side

(February 20, 2018)

DMP team wants to inform you about the new way of working with Site Tracking tab in the navigation. Clicking on Site Tracking tab redirects you to DSP side with a limited access to DSP account due to preparations for Single Sign On.

For more information, refer here.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.



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