Platform Updates July'18

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Platform Updates July'18

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

 

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

 

Advertiser Edge

Global Site Tracking

(July 24, 2018)

 

Adform introduces Global Site Tracking (GST), which allows sharing the same Site Tracking setup among multiple advertisers under the same buy side account. GST ensures precise, complete, and undispersed reporting and retargeting while increasing account and campaign management efficiency.

 

Find out more.

 

Single Sign-On

(July 29, 2018)

 

Single Sign-On (SSO) offers the convenience of accessing multiple accounts with a single set of credentials. SSO not only makes your journey across different platforms and accounts much easier, but also helps you manage users, increases productivity and can provide further security features.

 

See how you can benefit.

 

New Buy Side Advertiser Management UI

(July 26, 2018)

 

The new user interface for Advertiser Management solution is now live! It is easy to use and, most importantly, allows agencies to enable access to the new Global Site Tracking feature.

 

Check out what's changed.

 

Dynamic Ads Targeting Improvements

(July 13, 2018)

 

Instead of filling your spreadsheet with Audience and Tracking Point IDs, you can now simply provide their names. As a result, your spreadsheet and Dynamic Ad setup will be easy to understand at first glance!

 

Read more about Audience and Tracking Point targeting.

 

HTML5  Studio Builder Mode Improvements

(July 24, 2018)

 

Imagination is the limit with the HTML5 studio, and the new improvements mean you can now create even more engaging ads! The latest features include a new Global Events section with On Load and In Screen events, and a new Show Floating action that calls a floating ad.

 

Get creative with HTML5.

 

App ID Available in Custom Reports

(July 6, 2018)

 

To make your workflows smoother, Custom Reports were enriched with the new App ID dimension. You can specify the App ID in the new RTB line item UI and the Custom Report Builder.

 

Read more about the new dimension.

 

AT Internet Integration

(July 13, 2018)

 

With the AT Internet integration, you can make efficient decisions even faster to boost your business growth. The new pixel app enables you to automatically apply the AT Internet impression trackers to each tag of the selected campaign.

 

Make the most of your data.

 

Publisher Edge

Single Sign-On

(July 29, 2018)

 

Single Sign-On (SSO) offers the convenience of accessing multiple accounts with a single set of credentials. SSO not only makes your journey across different platforms and accounts much easier, but also helps you manage users, increases productivity and can provide further security features.

 

See how you can benefit.

 

Limiting Deals to Available Creatives

(July 6, 2018)

 

With this release, you are able to include/exclude specific sizes (or aspect ratio for videos) for each assigned creative format and define what is actually allowed to be traded through a specific Deal ID. 

 

Learn more about deals.

 

HTML5  Studio Builder Mode Improvements

(July 24, 2018)

 

Imagination is the limit with the HTML5 studio, and the new improvements mean you can now create even more engaging ads! The latest features include a new Global Events section with On Load and In Screen events, and a new Show Floating action that calls a floating ad.

 

Get creative with HTML5.

 

Audience Base

Single Sign-On

(July 29, 2018)

 

Single Sign-On (SSO) offers the convenience of accessing multiple accounts with a single set of credentials. SSO not only makes your journey across different platforms and accounts much easier, but also helps you manage users, increases productivity and can provide further security features.

 

See how you can benefit.

 

Google DDP/DBM in Usage Reports

(July 5, 2018)

 

For your convenience, it is now possible to view and analyze audience usage data from Google DDP. You can find it on the Audience Base Reports page.

 

Check out the new source filter as well!

 

New Price Format in DMP UI

(July 9, 2018)

 

To help you specify the exact desired price and avoid discrepancies in contracts, reports, and the UI, the price format in the UI has been changed from 0.00 to 0.0000. From now on, the prices in DMP will perfectly mirror the ones in contracts! 

 

The proof is here.

 

Updates to Come

Introduction of Deal Priorities and Supported Auction Types

A new feature calls for a more flexible way of controlling priorities across multiple deals.

 

Further Improvements in HTML5 Studio 

Stay tuned for exciting enhancements of the Builder Mode Video component and new useful options in the video settings.

 

Updates in Custom Reports 

Custom Reports Manager is enriched with a new filter for sorting out active and inactive campaigns, whereas Custom Reports Builder boosts a new naming method.

 

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.

 

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