Platform Updates (July/August)

Main content

Platform Updates (July/August)

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last few months. See what’s new in Advertiser Edge, Audience Base and Publisher Edge and take a peek at what’s coming up in the next weeks.

 If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager or visit our Help Center.  


Advertiser Edge

September 1, 2017

Tracking Domain

Until now, client support teams had to be contacted in order to enable and select a tracking domain for the client. With this new release, you can select a tracking domain on your own.

Read more here


August 28, 2017

New In-App Inventory Available in DSP

You can now buy Inneractive in-app inventory via our DSP. Inneractive is a leading global premium mobile ad exchange specializing in mobile and video with more than 1 billion monthly active users and connected to more than 10,000 sites and apps.


August 18, 2017

Cross-Device Providers for Reporting

You can now select and enable cross-device reporting providers by yourself in the Client management page. This feature gives you more flexibility and saves you time as you do not have to contact our client support teams. See the instructions here.

Please note that currently only Screen6 is available, but more cross-device data providers will be added soon.


August 16, 2017

Changes Related to Creative Components Served in HTML5 Studio

A few improvements have been made to creative components serving, versioning and implementation:

  • From now on all creative components are served through URL (
  • Each creative component has its unique version number.

These features will help you easier manage your creative projects as you can now re-use creative components by simply copy/pasting the URL. Also, you can keep track of changes made in the components.

For more details, visit our Test & Support Center.


August 10, 2017

Cross-Device Support in Customer Journey Insights

In addition to information collected by cookies, you can now use cross-device data when analyzing the path of interactions that led the client to the purchase. This feature extends customers' paths with cross-device data to reveal the extra information of your customers' interactions.

You can easily switch between cross-device data and cookie-based data in the Customer Journey dashboard in our platform.

Read more about Customer Journey reporting tool in our Help Center.


August 7, 2017

Update to Forensiq App Tracker

A mobile app bundle ID is added to a Forensiq app tracker which means that you can now analyze data and optimize the campaign based on mobile apps data available in the Forensiq system. Please note that bundle ID is passed for in-app mobile DSP impressions and clicks only.

For more details about Forensiq app, visit our Help Center.


August 3, 2017

ROAS Available in Adform DSP

Adform is excited to introduce ROAS (Return on Ad Spend) as an additional buying option on the DSP. This pricing model helps you focus on sales optimization and thus allows you to set how much revenue you would like to generate at minimum compared to advertising spend.

In contrast to the current CPA optimization algorithm, where all conversions are treated in the same way regardless of the customer’s purchase amount, the ROAS algorithm uses historical sales data to predict the expected revenue of a bid request. As a result, the bid is tailored to secure requests that are expected to bring more revenue for a more effective bid. Main KPI to focus on is a ratio between revenue and spend.

Read more here


August 7, 2017

Update to AudienceReport App Tracker

Two updates were made to the AudienceReport tracker:

  • A Device ID value is added – this improves app user identification in the AudienceReport system.
  • UK market measurements are connected – this enables tracking campaigns in the UK market.

These updates allow you to optimize your campaigns in UK market and include a more precise mobile data in them. 

Please note that updated tracker applies for newly created rules only.

For more details about AudienceReport app, visit our Help Center.


August 1, 2017

Unified Line Item List Improvements

  • In-line editing – you can now make quick adjustments directly in the unified line item list.
  • New buy types introduced - vCPM and Flat cost.

More details available in our Help Center.


August 1, 2017

Edit Inventory Sources in Multiple RTB Line Items

With multi–editing feature you can now easily and quickly edit a large number of RTB line items simultaneously. There are a few strategies that can be used to effectively edit inventory sources for multiple RTB line items:

  • Replace existing inventories, deals and packages with new ones
  • Add additional inventory sources, deals and packages
  • Remove existing inventory sources, deals and packages


July 11, 2017

Upload and Edit Platform Ads in Studio

Adform's Studio and platform are now more connected.  From now on you can upload HTML5 Standard ads that were created in Studio to Adform’s platform. For further guidelines, see here.

If you would like to edit HTML5 Standard ad that has been loaded to the platform, click on "Edit in Studio" icon in the side panel and you'll be directed to the Studio's edit window. Learn more here.


Audience Base

August 24, 2017

Audience Base: Migration to Single Sign-On Database

With this release, a migration of all active Audience Base users to a new central Adform users’ database has started. With this migration, Adform wants to take the opportunity to update, extend, and validate your current account details. 

Once you see the temporary re-registration page, please fill out the form to re-register your account within our single sign-on database. The migration and fields are mandatory and all not-migrated accounts will be removed from the platform after October 24, 2017.

Read more


July 25, 2017

Factual Geopulse Audience Integration

A new data provider – Factual – has been integrated into Adform’s DMP solution. Factual Geopulse Audience service provides audience location data based on mobile user’s real world behavior.

Choose from Factual’s audience – a collection of over 450 audiences designed by experts, or build your own audiences based on behaviors, including recency, frequency, and patterns.


Publisher Edge

August 7, 2017

VAST 3.0 Support for Video Campaigns in PPAS

From now on it's possible to run VAST 3.0 not only via Supply Side Platform, but also for Direct campaigns in Programmatic Publisher Ad Server.

While creative templates should be set as usual (see the instructions here), VAST 3.0 checkbox should be selected to enable the version.

Please note that if  VAST version is not specified in the creative settings, or in-stream placement doesn't have any creative templates assigned, a default version – VAST 2.0 – will be selected.


Updates to Come

Audience Base: Destinations

The Audience Base team is working on a new feature called “Destinations” which will simplify the process of exporting audiences. By using this new feature, you’ll be able to:

  • Create and manage export rules that indicate which audiences and related properties (scheduling, price, etc.) will be synced.
  • View all created rules and related statics in a grid with the possibility to filter and also export grid in CSV format.
  • View all exported audiences and related statistics in a grid with a possibility to filter and also export grid in CSV format.


Publisher Edge: Line Item Delivery Recalculation

With this new release, a line item’s budget will be evenly distributed throughout the remaining period of time and campaigns/line items will no longer stop delivering in the following cases:

  • Budget has been decreased (while the line item has already spent quite a lot).
  • Period has been extended, but the budget remained the same.
  • Budget spend type was switched from ASAP or Frontloaded to Even (while the line item has already spent quite a lot).
  • Any other cases related to changing the budget, timing or budget spend type.

If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have.


comments powered by Disqus