Platform Updates September'18

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Platform Updates September'18

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

 

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

 

Advertiser Edge

Dynamic Ads - Adform Signals Targeting

(September 3, 2018)

 

A new targeting option allows you to target users based on real-time DSP data by specifying Adform macro values in your versions list. In addition to more precise targeting, you will find it easy to manage the versions spreadsheet because it can be reused across multiple line items, campaigns, and orders.  

 

What macro values are supported?

 

Parent Level Budget and Pacing

(September 7, 2018)

 

Manage your campaign's budget more efficiently with a new possibility to define which level's budget and pacing a line item will use. If you select parent's level, the line item will use the closest available level's budget and pacing.

 

Refer here for more details.

 

Possibility to Set RTB Budget & Pacing on Order Level

(September 17, 2018)

 

You can now set up RTB budget and pacing on the order level, which means the settings will only apply to line items under the particular order. This new improvement expands RTB budget management capabilities and enables you to allocate budgets more flexibly across a campaign's hierarchy.

 

Set up an order's goal and pacing.

 

Locking Line Item's Budget from Parent Level

(September 7, 2018)

 

For more precise budget allocation and a guaranteed budget for specific line items, Adform has introduced the possibility to lock line items' budget from the parent’s level. You are able to give individual line items separate budgets that are reserved from campaign’s budget, order’s budget, or from both.  

 

Lock line items' budget.

 

Flex Gallery Component in HTML5 Studio

(September 17, 2018)

 

Flex Gallery is a highly customizable core component that allows you to create 3D Cube, Slider, and Carousel in a way that is unified and easy to access. You can choose to customize your ad via the Simple or Advanced settings depending on your goals.

 

Create engaging ads.

 

Video Completion Tracking in Quartiles via Pixel App

(September 7, 2018)

 

Adform has introduced a new Meetrics VAST Measurement app that tracks your video completion in quartiles (0%, 25%, 50%, 75%, 100%). It gives you powerful insights into the ad's performance, reveals your campaign's visibility, and provides an opportunity to refine your video strategies.

 

Find out how to set up.

 

Publisher Edge

Flex Gallery Component In HTML5 Studio

(September 17, 2018)

 

Flex Gallery is a highly customizable core component that allows you to create 3D Cube, Slider, and Carousel in a way that is unified and easy to access. You can choose to customize your ad via the Simple or Advanced settings depending on your goals.

 

Create engaging ads.

 

Audience Base

Unified Audience Taxonomy

(September 18, 2018)

 

Adform has introduced Unified Taxonomy which allows you to organize your audiences into clearly defined contextual categories. When the data is grouped and defined, it becomes clear, usable, and more visible for buyers in the marketplace. Categorization of audiences helps to ensure that your ads are served to the right customers, and your campaigns are more time-efficient and productive.

 

Organize your audiences.

 

Integration with Amazon DSP

(September 3, 2018)

 

To help you effectively manage your data export and fuel your data-driven marketing efforts, a new integration has been added to the Destinations feature. From now on, you can easily send your data to the Amazon DSP.

 

More info here.

 

Updates to Come

Master Data for Publishers

 

Master Data service benefits those who are interested in analyzing their transaction level data by using internal business tools. All transactions are registered by Adform and then divided among five files: PPAS impressions, PPAS clicks, SSP impressions, SSP clicks, and Requests/Responses.

 

Dynamic Ads - DMA Targeting

 

If targeting by market segments, demographic and lifestyle trends is more important to your campaigns’ success than strict physical boundaries, DMA targeting may help you reach the right audience and see a big improvement on ROAS.

 

Integration with Google AdWords

 

You now have even more choices when it comes to exporting your audience data! Destinations feature has been enriched with a new integration so you can quickly and easily send your audience data to Google AdWords.

 

Dynamic Ads – Downloading the Versions Spreadsheet   

 

A new button in the Versions section allows you to download the last successfully uploaded file. This is a great help when you need to update the setup but do not have the original file.

 

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.

 

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