Supply Side Updates (March)

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Supply Side Updates (March)

Supply Side Updates NEW

We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.


Changes to Log-In Process


In order to ensure full security and flexibility regarding user authentication, Adform is introducing a single sign-on (SSO) solution based on open web standards. This is to continue in line with our commitment to your security while providing maximum ease of use with a simple and familiar format for the login experience.

While your credentials remain the same, the log-in screen will change. Learn more about the process here


Site Tracking Service in DMP


All DMP users can now create segments by using behavioral data gathered in their sites. Contact the DMP support team and ask them to activate site tracking service in DMP.


Frontloaded Budget Spending Pace


With this new budget spending speed you are able to allocate your budget in a more flexible way. Line items can over-deliver by an indicated % comparing to even distribution. Additionally, you can now define how long from the line item start date the over-delivery will take place and you can specify the extent of over-delivery at any given moment. Learn more in the Help Center.


Smart Segments in DMP Update


You can extend the recency to 120 without losing any data. The maximum recency parameter was limited to 30 prior this release. From now on you can also use the same segment more than once. 


Adding User to Segment on a Click Basis


By using additional parameter rdir, you can pass user to the specified segment. Rdir defines the URL of the landing page where the user is directed after he/she is added to the specified segment.


Mobile ID Support for Profiling and Mapping Pixels


You can now pass segments from mobile devices by specifying Advertiser ID as an additional parameter. With this approach, data can be passed from Adform SDK or any custom SDK to Adform DMP. In addition, you can use mapping pixels to pass the Advertiser ID for mapping. 


In-Stream Placements Update


With this release In-Stream placements are created separately from Web-Placements. Learn more in the Help Center


Automated Guaranteed Updates


  • You are now able to apply multiple discounts for the product.
  • Change request is now supported in all line item states.
  • New filtering option was introduced: filter orders by their status.

Learn more about Automated Guaranteed here


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!


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