Supply Side Updates (March)
We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager or browse our Help Center.
You can now choose the Viewable CPM pricing model when creating a new line item for your campaign. By using the vCPM pricing model you can now fully benefit from viewable-based inventory trading for both guaranteed and non-guaranteed contracts. Learn more in our Help Center.
Updates to the Custom Reports
- You can now export a custom report to Excel or CSV file.
- Changes were made to the Viewable Impressions (%) metric formula. From now on Viewable Impressions (%) are calculated as Viewable Impressions / Measurable Impressions (in %). The change was made in order to align calculations with industry standards.
Learn more about Custom Reports.
RFP pricing was updated to reflect complex pricing models. You can now create various discounts and specify the requirements that Agencies have to meet in order to get a discount. Learn more about the RFP solution here.
Campaigns and Line Items Display Option Extension
If you want your campaigns and line items for an individual advertiser to stop competing with each other on the same page, use extended display options when setting up a campaign or advertiser. You can now limit how many campaigns of the same advertiser or how many line items of the same campaign is being displayed per single page view.
Use the option “Single” to display only one campaign from the same advertiser or only one line item of the same campaign per single page view. Use “One or more” and indicate how many campaigns and line items will be displayed per single page view.
PPAS Workflow Enhancements
Clicks and CTR columns have been added to the line items and campaigns overview pages. Also, Ending soon, Active and Paused filters were added to the line items widget on the Ad Ops homepage. These enhancements will help you get more insights about performance without the need to open a particular report.
If you‘re using Search word targeting and have many search words, you can now enter multiple comma-delimited (,) values into the Search word targeting field using ctrl+v keyboard buttons or the mouse context menu paste option.
If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!