Supply Side Updates (November 2015)

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Supply Side Updates (November 2015)

Supply Side Updates Blog

 

We’re constantly updating the Adform platform.  Every month we share with you a brief overview of changes, enhancements, and new product launches.  If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.

 

Updates for November 2015

 

Visit Based Re-targeting in PPAS

 

  • Publishers within PPAS now have the possibility to create pixels for each client, generate pixel code to send to Advertisers and re-target visitors that have interacted with the pixel
  • Re-targeting supports both "visited" and "has not visited" rules and targets either all or selected visits 
  • Additionally, it is possible to adjust timing based on when the interaction with a pixel occurred

 

Yield Manager Homepage for SSP and PPAS

 

Yield Managers need to pull many different reports daily in order to make the right decisions while optimizing ad revenue. The Homepage provides a single place that combines insights on RTB trends, deals and inventory performance.


Yield Manager Homepage for SSP now comes with 4 built-in cards:

 

  • RTB Trends card
  • Live Deals card
  • Top Preforming Inventory card
  • Top Declining Inventory card

 

New Banner Assignment Workflow in PPAS

Publishers can now assign banners directly to line items while creating or editing them.

Workflow in action: http://bit.ly/1lhXcxc

 

  • “Banners” tab renamed to “Banner assignment” in line item edit
  • “Banner assignment” tab shows a list of banners assigned to the specific line item
  • Functionality to assign new banners to line item from parent campaign
  • Targeted inventory tab is set to default in detailed banner settings
  • Include/exclude targeted inventory fix
  • Notification that informs user if banner has no suitable placements assigned
  • Functionality to remove assigned banner from the line item


Improved Publisher Description, Search and Filtering in Marketplace for AG

 

  • Unified list of Advertisers (companies): Now a Publisher can easily map a new advertiser to an advertiser which already exists in the publisher ad server
  • Possibility to create a new order in the ad server under a dedicated advertiser (company): Now a Publisher can choose either to create AG orders under 1 dedicated advertiser (Adform AG) or create orders under different advertisers (as it was earlier)
  • Product Bundles: Now a Publisher can sell their placements as bundles (pack of placements) and choose if the banners on the placements will be served as a Roadblock or Run Off Site
  • Publisher Billing Report: Now the statistics from the Publisher ad server are available in Reports
  • Multi-edit of products: Publisher is now able to multi-edit the following fields in Product; Price, Targeting, Ad format type, Size and Channel
  • Minimum line price and volume: Publisher is now able to set number of impressions or line cost in AG sell side which will not let a Buyer purchase less and avoid unnecessary operational costs
  • Other improvements and bug fixes

 

Enhanced Product Management and Other Improvements for AG

 

  • Sizes supported by product are configurable by Publisher: Now a publisher is able to both delete sizes and also add new ones
  • Now it is possible to load placements without a set size from the Publisher ad server (and add sizes to them in AG Sell Side platform)
  • Ad unit hierarchy in DFP is now supported: All levels of ad units now appear as placements in the AG Sell Side and every level can be sold separately
  • Ad Format Type in Product is now fully supported in the AG sell side (Product Management) and Buy Side (Product Marketplace). Ad Format Type is now configurable by Publisher and depends on the chosen "Channel" in Product
  • Line names in all ad servers (Cxense, DFP, PPAS, AdTech) are now configurable by Publisher: It is possible to add or remove some line name components
  • Account Integrations UI now depends on the Publisher Ad Server and contains only necessary fields
  • Other improvements and bug fixes

 

If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!

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