Supply Side Updates (September)
We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager or browse our Help Center.
Ad Ops Homepage Improvements
The Line Items card in the Ad Ops homepage has been updated with new filters; “Active”, “Paused” and “Invalid”. Also, all selected filters are now automatically saved for the next session. Learn more about Ad Ops homepage management here.
User Roles and Permissions: Enabled for All Accounts
A new way to manage users has now been enabled for all inventory sources. New Role Management will help you streamline role specific workflows and control what users can see and what actions they can take within the platform. Visit our Help Center to read more.
Local Currency Support
New publisher accounts in the Czech Republic, Switzerland and Poland can now be configured to use their local currency in the SSP. This change can only be applied for new accounts. Existing accounts stay with their previously configured currency because the conversion of real-time revenue to a new currency is not possible.
New Analytics Reports
Analytics have been updated with a technical report group that can help you analyze inventory both for RTB and Direct campaigns. The "Inventory Geography" report analyzes inventory performance based on geographical location. The "Inventory Technical Performance" report allows you to identify what types of devices and operating systems are most popular among users for a selected publisher or Placement. Learn more about it in our Help Center.
Introducing the Advertiser Access Page
The new Advertiser Access page has been added to provide you with additional management and control. You can now create rules and limit access to set inventory based on which advertisers are allowed to buy a provided inventory. Learn more in our Help Center or on our blog.
Comments for Campaigns and Line Items
Ad Operation Specialists can now leave comments on the line item and campaign management pages. Learn more in the Help Center.
Inventory Availability Forecasting Update
The Inventory Availability page has been updated to display a list of line items that are reserving specific inventory. You can now see how many impressions were initially booked and how many of them are reserved for a specific inventory. By analyzing these details, you are able to identify which of the line items need to have their goals adjusted and thus perform better. Learn more about the Availability page here.
Automated Guaranteed Updates
- Terms & Conditions can now be customized.
- You can now set up a Roadblock ad which will show all creatives from a line item together on the same page.
- Agencies and advertisers are going to be automatically mapped by their VAT number in the order.
Go over to our Help Center to learn more about Automated Guaranteed.
If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will be happy to answer your questions.