Adform launches digital advertising certification program, aims to provide relevant and rewarding industry insight
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access to the operational aspects of digital advertising.
London, 7th March 2016 – Adform launches its Certification Program, designed to promote knowledge sharing within the industry by providing access to more detailed, independent and open information to refine industry knowledge of digital display advertising.
The educational program is available to Adform clients and is designed to present further opportunities to those working within the industry by extending professional networks, expanding understanding and providing the opportunity for individuals to excel in a fast-paced, but somewhat fragmented, industry.
Martin Stockfleth Larsen, CMO at Adform, comments: “You wouldn’t do a heart surgery without a doctors degree, so why aren’t we expecting to see some sort of knowledge standard within our industry. This Certification Program aims to provide an approximate guide which we as Europe's largest and leading ad tech company believe is needed in order to move and educate the market at large".
So far, the Adform Certification Program includes one module - Adform Programmatic – many more modules are scheduled for release during 2016, including an Essentials course for beginners, Adform Rich Media and Adform Analytics and Site-tracking.
Five companies have signed up so far, including two global brands and one global agency. You can read more about the program here.
Adform is an independent and open full stack ad tech platform servicing media agencies, trading desks, brands and publishers globally while providing a unified, data-driven ecosystem.
Adform’s services include demand and supply side platforms as well as automated guaranteed, ad server, data management platform and private marketplace. To bridge the gap between creative, data and trading, Adform provides a robust creative suite.