New DSP inventory
One of the main goals for any demand-side platform is to allow advertisers to reach as much of their target audience as possible, while keeping the media price reasonably low. In order to achieve this goal, it is critical for a DSP to regularly expand its inventory sources and increase overall reach.
Earlier this month we announced that we will soon be introducing a few new partners to our DSP solution. Well, the day has come and we can now proudly say: 10 new inventory sources across Europe are already available via our DSP. Some of them are dedicated to certain local markets only, e.g. Improve Digital for the German market, WebAds and Hi-media for Italy, and four new inventory partners were added for the Czech market, check map below for all details.
These new additions to our DSP inventory expand its capabilities quite significantly, and we have no plans to stop. In fact, it is the other way round – our integration team is continuing its hard work in expanding our DSP inventory while at the same time other teams are developing new technologies and algorithms to make media buying an even simpler, yet smarter process.