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[White Paper] Creativity: The Cornerstone of Data-Driven Advertising

Adform has been recognized as a Strong Performer in “The Forrester Wave™: Creative Advertising Technologies, Q4 2018, The 10 Providers That Matter Most And How They Stack Up." In light of this news, we’re launching our brand-new white paper, The Five R’s of Creative Advertising which is available a… Read more

Data Management Platforms V Customer Data Platforms: The Similarities and Differences Between Methods of Executing User Data

As Advertisers enter the process of determining whether they need a Data Management Platform (DMP) - or, having already decided they need one decide which DMP they need - the emergence of a new technology known as Customer Data Platforms (CDP) can often confuse things and muddy the waters. Read more