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Data Management Platforms V Customer Data Platforms: The Similarities and Differences Between Methods of Executing User Data

As Advertisers enter the process of determining whether they need a Data Management Platform (DMP) - or, having already decided they need one decide which DMP they need - the emergence of a new technology known as Customer Data Platforms (CDP) can often confuse things and muddy the waters. Read more

Adform e Grandi Stazioni Retail Portano per la Prima Volta in Italia il Programmatic OOH

Il progetto, che ha coinvolto brand e aziende del settore farmaceutico e telco, ha fatto leva sulle funzionalità e sull’innovazione della piattaforma ad-tech full stack oltre che sull’ampia copertura del network della controllata del Gruppo Ferrovie. Read more