Viook, a new global programmatic outdoor media trading platform, has been launched with backing from JCDecaux. Viooh has partnered with a number of global demand-side platforms (DSPs) including Adform. Read more
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What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform
Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten. Read more
The new EU ePrivacy regulation will be stricter than GDPR. As every internet service relies on data, the "prohibition of coupling" included in the current ePrivacy regulation draft, could turn the entire economy of digital services on its head. Read more
GDPR: Will Service Providers Block the Inventory of Publishers That Do Not Comply With the IAB Framework?
The entry into force of the GDPR brought new questions for online advertising players. Some publishers are wondering if their providers will block their inventories if they do not join the IAB framework, or if they do not set up a consent management platform (CMP) and only have a banner to collect c… Read more
The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. Read more