Adform and Dailymotion forge video ad partnership
Ad tech platform Adform has partnered with Dailymotion to allow advertisers to conveniently purchase Dailymotion’s in-stream inventory and access the video platform’s worldwide audience.
The move enables Adform’s global clients to access the second largest source of video advertising in the world. DMX’s premium video inventory is offered across desktop, mobile, tablet, game console, and connected TV in more than 180 countries.
“Our recent partnership with Adform strengthens our efforts in establishing DMX as one of the leading in-stream inventory supplier in Europe and aims at reinforcing our position in Nordic countries” explains Damien Pigasse, Chief Revenue Officer, Dailymotion. “Providing buyers with granular targeting solutions to deliver their campaigns within a premium environment is our main goal. Therefore, we have released a large portfolio of targeting packages per country, directly within Adform’s interface so that buyers have instant access to them through deal IDs.”