Adform Releases Audience Base
Remember a year or so ago when we had all that chatter about whether a DSP should be connected to a data management platform (DMP)? Seems like there’s enough demand to justify more DMPs detaching from their suites. Danish ad tech company Adform (which is making inroads into the US – read AdExchanger’s coverage here) is the latest to offer its DMP as a standalone. “The addition of a standalone option to the Audience Base platform is a direct response to feedback from major clients,” sayeth ye olde press release.