Adform Evangelised Mobile Advertising in Czech Republic
On 22nd September Mindshare Czech Republic organised a Mobile Day for its clients. Audience of 43 invitees from different industries engaged with presentations from Adform, Google, Vodafone, Economia as well as experts from GroupM and Mindshare. All presenters had a single goal – to raise awareness of the potential that mobile advertising can bring to clients.
Martin Švarc, Business Development Director of Adform mainly focused on making (mobile) display advertising simple, relevant and rewarding. Because of his disappointed from a fact that this discipline has been discussed for more than 5 years without significant results, all clients were given an easy homework. Optimise their websites for mobile devices, track them, include mobile as a channel of their communication and measure results (mainly ROI). On the top of it Martin presented HTML5 as a technology enabling rich media ads to work on mobile devices.
Jiří Lenk, Industry Manager at Google, introduced AdMob network and through local relevant data highlighted importancy as well as relenacy of mobile advertising.
Mindshare and GroupM experts brought interesting case studies and findings from their research as well as explained the role of this channel in the media mix. One of the discussed topic was a duel between mobile apps and sites.
Mindshare and partners look forward to seeing some positive consequence of this event happening in coming months.