Demand Side Platform Updates (April)

Main content

Demand Side Platform Updates (April)

Demand Side New Logo

We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager or visit our Help Center.


April 28, 2017

Widespace Mobile Inventory

From April, you gain direct access to the high quality and brand-safe mobile inventory available on Widespace’s Summit platform through a direct (Automated Guaranteed) integration into their Ad server. Learn more about Adform and Widespace partnership.


April 21, 2017

Order Level Period Dates Will Be Used for Line Item Timing Settings

From now on when setting line items to run a full period, start and end dates will be acquired from order level dates. You can also schedule line items to run on specific dates, but start and end dates should be set within the boundaries of order. Learn more in our Help Center.


April 18, 2017

Update to the Hyperlocal Targeting for In-App Line Items

With this release, you’ll be able to target your audience with more precision. Hyperlocal targeting for in-app line items has been increased to 50 meters (previously, it was 100 meters). Learn more about hyperlocal targeting here.


April 11, 2017

Introducing New Integrations: Medialets and Atlas

Medialets and Atlas app users can now automatically apply their trackers on Adform tags. By using this feature you’ll be able to see statistics in both platforms (Adform and the integration partner) and thus optimize your campaigns more effectively. Learn more in our Help Center:


April 5, 2017

New Direct: Improved Excel Workflows

Using the Excel template builder or Export/Import feature in New Direct has become even more simple. What’s new in the Template Builder:

  • You can now add custom additional fields.
  • You can now choose which table should be displayed on a separate tab in the excel output.

What’s new in Export/Import:

  • If you use Automated Guaranteed, you can now export Excel file with AG Discount which is applied to the AG line items on a separate tab.
  • Label “Updated” has been introduced to help you track changes that were made to line items.

More about New Direct in our Help Center.


April 4, 2017

Filters on the Line Item List

From now on you can use filters to sort the line item list. Filtering line items by their type, status, labels or publisher/media will help you find the necessary line items faster. Learn more about line item list in our Help Center



If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!



comments powered by Disqus