Demand Side Platform Updates (May)

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Demand Side Platform Updates (May)

Demand Side New Logo

We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager or visit our Help Center.


May 29, 2017

New Display Inventory: AdMatic

AdMatic Media has been added to our growing list of inventories. AdMatic operates as the biggest premium network in Turkey and reaches around 15 million unique users per day. Currently the inventory is only available in Turkey, but if you would like to enable it in other countries in Europe, USA or Russia, please contact our support.


May 24, 2017

Direct Line Item List Improvements

  • Real Time Stats are now available for TPAS line items (impressions and clicks), enabling you to monitor the performance of your line items in real time.
  • You can now deactivate multiple line items using bulk edit (TPAS, AG, and RTB).

Learn more about Direct line items in our Help Center.


May 16, 2017

Viewable CPM Pricing Model for Display and Mobile In-App Line Items

You can now use vCPM pricing model and optimize your line items to bid on those placements that are predicted to have a high viewability. This pricing model is useful when running branding campaigns where viewability id one of the major KPIs. Read more in our Help Center



May 10, 2017

Target Users by Connection Type

From now on you can target users by their internet connection type. Currently supported internet connection types are Wired, Mobile, WiFi and Unknown. Read more about targeting options here.


May 3, 2017

Customer Journey Updates

In addition to standard industry attribution models that are available in our platform, you can now create a custom attribution model. You can adjust weights of interaction type (click, impression) and adjust weights by position in the path. This way credit can be attributed to different channels more objectively. Learn more in our Help Center.


May 3, 2017

Tracking Code Templates Update

Tracking code templates have been updated with more variables to select from. If you would like to use DMP variables, please contact our support: [email protected]

Learn more in our Help Center


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!


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