Demand Side Updates (August)

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Demand Side Updates (August)

Demand Side New Logo

We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.


Introducing Video Line Item for RTB Campaigns

You can now create a separate video line item for RTB campaigns and benefit from the possibility to perform video specific targeting with the simplified setup. Learn more about Video DSP in our Help Center.


New Direct Replaces Old Mediaplan

From the 19th of September, New Direct is going to become a default tool for managing all direct campaigns. It has a new modern user-friendly design and allows you to manage line items and tags via Excel. New Direct is closely integrated with Automated Guaranteed as well as other parts of Adform platform. Old Mediaplan will still be available until the end of 2016. Please contact client services if you have any questions.


New Budget Pacing Option: Ahead

By choosing Ahead pacing type, you can now boost budget spend amount at the beginning of the period by 20% so that more money is spent at the start and less at the end. Read more


Customer Journey Replaces Lead Overview

Customer Journey insights are now available in our platform, providing you with necessary tools to analyze customers’ paths to conversion from different viewpoints. In addition, two new attribution models – Geometrical and Positional – were added and ready to use. Learn more


RTB Targeting Update: Custom Name for Audience

With this release you can edit audience name for mobile and display line items.  Learn more here.


RTB Inventory Update: Possibility to Bid on Traffic with Known User ID

By choosing this option, you can increase the precision of frequency capping as you will eliminate the cookie-less traffic. Learn more


Factorized Bidding: Audience, Domains, Inventory

Factorized Bidding can help you manage bid prices more flexibly and in the end, minimize the number of line items. You can apply separate bid prices for different audiences/exchanges/domains and target them all within one line item.

Let’s take the Factorized Bidding for audience as an example. Say you’ve got a line item that should target people from Denmark who are using their mobile devices. To show the ad more to those users, you can create a separate audience with these targeting rules and add a multiplier. 

Learn more about Factorized Bidding:


New Vendor Apps

Adloox, Batch Media and Forensiq have been added to Adform’s growing list of integrations. Learn more about the setup and its capabilities in our Help Center:

New Custom Report Builder Updates

  • New Custom Report Builder is now the default tool for creating custom reports. You can still access the old version by clicking on a link in the new Builder.
  • Dimension and metric descriptions are now shown in generated report on mouse-over.
  • 8 new dimensions were added to new Custom Report Builder: Paid Keywords, Banner Member, Media Country, Day of Month, Banner Global ID, Global Media, Industry Vertical, Line Item Note.
  • 5 new Mediaplan metrics were added to new Custom Report Builder: Booked Clicks, Booked Conversions, Booked Impressions, Booked Time, Booked.


Mobile Hyperlocal Targeting

Hyperlocal forecasting is now available for mobile in-app line items which let you see a potential reach for geofenced locations very accurately. Learn more about this update.


Site Tracking: New Tracking Filters

Our Tracking filter UI has been updated so that you can now easily include multiple tracking points via the new rule builder. Filters created via the old UI have been migrated to the new one. Learn more here.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!


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