Demand Side Updates (February and March)

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Demand Side Updates (February and March)

Demand Side New Logo

We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager or visit our Help Center.


DeviceAdvertisingID Column Added to Web Variables Data Export

DeviceAdvertisingID is available in the Clicks and Tracking Points data exports, allowing you to keep track of unique devices and users. From now on this field can also be included in the Web Variables data export, allowing users to analyze this information along with other variables transmitted on tracking points. Read more about Web Variable data exports in our Help Center.


Updates to the Customer Journey Insights

  • Tracking Filters have been added to the Customer Reports dashboard allowing you to group relevant tracking points into a single set and analyze data for all tracking points at once.
  • When generating a Path to Conversion report, you can now choose if you want interactions (clicks or impressions) to be shown in the pattern. This can help separate clicks and impressions from the same channel.
  • You can now select up to three Attribution Models when analyzing how different channels and medias influence users’ conversions.
  • Standard Last Click Model added to Attribution Dashboard in Customer Journey.

Read more about Customer Journey here.


Updates to the Site Tracking

  • Variable Names tab has been updated with a possibility to add multiple variable names. This option is very helpful when adding a lot of variables at once. Learn more
  • Naming settings for the Tracking Code have been updated: “URL Path” was renamed to “Master Tag” and “Dynamic” to “Custom”. This update brings more clarity when choosing a naming type for the tracking point. Read more in our Help Center.
  • Also, Tracking Points implementation manuals have been updated to improve your experience when setting up tracking points. Click here to read more.


New Direct

  • Change log has been introduced to help you track all changes that were made to direct line items. You can find the change log in the History tab when editing line items.
  • You can now select multiple type line items (RTB, AG and Direct) and set labels for all of them at once in the Direct line item management page.

Learn more in our Help Center.


CPA Pricing Model for Mobile App Campaigns

With this release, you can now optimize your mobile app line items for post click conversions when using CPA pricing model. Line items that use CPA pricing type will bid more on inventory and advertising IDs that have a high probability to make a conversion. Learn more in our Help Center.


Cross-Device ID Available in Master Data

You can now export Cross-Device ID in Master Data for one chosen provider. CrossDeviceData shows information about Cross-Device provider which is used to calculate Cross-Device metrics and dimensions in custom reports manager. CrossDeviceData is available in all Master Data folders: Impressions, Clicks, Tracking Points and Events.


Subcategory (Tier 2) Was Added to the Industry Vertical

Each client (advertiser) is assigned an Industry Vertical which helps group them by their business domain. To keep consistency across the industry, Adform Industry Verticals were updated in accordance with IAB standards. You can now choose the main category (Tier 1) and a subcategory (Tier 2). Read more here.


Introducing Apps Block List on Agency Level

Apps block list section was added to enable you to list all apps that should be excluded from in-app line items. App bundles are usually found in Master data, App stores and will be added to Adform RTB In-app Report. Contact our support if you have any questions regarding app bundles: [email protected]. Read more in our Help Center.


Exclude Unknown Apps in In-App Line Items

With this release, you're now able to exclude unknown apps when setting up targeting for the line item. Apps with missing or non-transparent Bundle ID are identified as Unknown. Read more in our Help Center.


SoundCloud and TargetSpot audio inventories are now available

SoundCloud‘s and TargetSpot‘s listeners can now be targeted in real time with programmatic audio ads. These inventories are available only via PMP deals. Read about creative specifications:


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!



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