Demand Side Updates (October)

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Demand Side Updates (October)

Demand Side New Logo

We’re constantly updating the Adform platform. Every month we share with you a brief overview of changes, enhancements, and new product launches. If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.


AdsNative Inventory

AdsNative inventory has been added to a growing list of inventory supporting native ads for both mobile in-app and display campaigns. Learn more about native advertising in our Help Center.


DCO Is Now Available in LATAM Countries

From now on you’re able to run DCO campaigns in LATAM. In order to do this, select “BR” Data Center while setting up a DCO campaign. Learn more here.


Pre-Roll Banner Updated with New Quality Parameter

You can now select a new quality parameter – Low 360p – when setting up a Pre-Roll Video.


Campaign Management UI Improvements

To improve user experience, the Orders page has been updated with a timeline and Order edit sidebar. Learn more in our Help Center.


Factorized Bidding: You Can Now Adjust Bid Price per Single Banner

Factorized Bidding can help you flexibly manage bid prices and minimize the number of line items. You can now apply a separate bid price for different banners within one line item. Learn more here.

Bid multipliers can now be added for audiences, exchanges, domains and banners. Keep in mind that deals are always prioritized.


RTB Cost Breakdown Can Now Be Reported via Custom Report Builder and Reporting Stats API

For a long time users have only been able to see the fees making up the RTB cost in their invoices. Now all of the RTB costs can easily be reported via UI or API. Read more on how to give access to RTB Cost metrics.


Site Tracking Updates

  • Two or more asynchronous tracking points can now fire on the same page. Learn more
  • Export type variable values can now be encrypted by tracking point code. Learn more


Automated Guaranteed Updates

  • Agencies can now run campaigns without impression and click tracking.
  • New integration with Ooyala gives publishers the option to sell their video inventory and thus enables you to buy video products in the Automated Guaranteed marketplace.
  • You’re now able to use AND/OR logic in the targeting setup.

Learn more about Automated Guaranteed in our Help Center.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!



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