Platform Updates April '18

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Platform Updates April '18

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge and take a peek at what’s coming up in the next weeks.

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge

Dynamic Ads 2.0

(April 17, 2018)

Adform introduces new Dynamic Creative Optimization capabilities, allowing faster Dynamic Creative production, versions data management via a spreadsheet, message auto-optimization, advanced preview, and specifically tailored reporting capabilities. 

For more information read here.


Opt-Out Options For Agency & Agency Levels

(April 17, 2018)

As GDPR start is approaching, Adform aims to help you in preparation for compliance with the new regulation. One of the concepts of the new GDPR is the "right to be forgotten". This means that a person has the right not to be targeted by your advertising activities, and you have the obligation to inform the person about their right to opt out. To fulfill this regulation, an opt-out option was designed for agencies, advertisers and other subjects that manage user privacy. This feature will allow your users to be removed from interest-based advertising.

For more information refer here.


Multi-Editing of Labels in RTB Line Items

(April 25, 2018)

Your daily work will be more efficient because from now on you can manage labels for multiple RTB line items using muti-edit RTB side panel.

For more information, refer here.


Deal Name Dimension Shows Values of All Deals

(April 6, 2018)

Deal Name dimension in the Custom Report Builder and Reporting Stats API now returns names of both, deals imported via Deal Management and manually created ones! You have a full overview of the deals used and their performance.

For more information refer here


New Attributes in Media Plan Export Templates

(April 12, 2018)

You are able to enhance the standard and custom Media Plan Export Templates with new useful attributes.

For more information visit our Help Center.


RTB Change Log Available in Unified Line Item List

(April 12, 2018)

Track all the changes for the RTB line items in the Unified Line Item List when running RTB Campaigns.

For more information refer here.


Print Related Attributes in Unified Line Item List

(April 12, 2018)

You are able to select the most important print-related attributes from the drop-down  menu in the Unified Line Item List. All selected parameters are saved for current user and campaign. 

Read here for more information.


New Fields in Buy Side Master Data 

(April 27, 2018)

New fields added give the possibility to join tracking points with clicks and impressions

For more information, refer here.


Changes to DCO (Product Retargeting) Dimension & Metrics Naming

(April 19, 2018)

To ensure the consistency terminology across the full-stack platform, the naming of dimension and metrics related to Product Retargeting were changed in Custom Report Builder: 

  • DCO Product → Product Retargeting
  • DCO Product Views → Product Retargeting Item Views
  • CTR (DCO, %) → CTR (Product Retargeting item, %)

For more information, refer here.


Publisher Edge

Instant Campaigns, Line Items, Deals Updates in ADX

(April 20, 2018)

The processes of caching and refreshing ADX Serving data are upgraded to minimize the time it takes for changes in Publisher's UI to be transferred to ADX Serving.

For more information refer here.


Audience Base

Owner ID in Usage Reports

(April 3, 2018)

Owner ID data is added to Usage report grid. With this data the report is more comprehensive and matching your audiences with external platforms is made easier.

Read more here.


Updates to Come

New RTB Line Item Details Page

Adform is introducing a more descriptive and self-explanatory RTB line item details interface (beta) which improves your workflows. From a selection of environments and formats to useful bid landscape forecasts and new buying algorithms, you are able not only to avoid faulty setups but create effective strategies in a blink of an eye.


Ability to select relative date in Audience Builder

Adform is improving the relative date feature in Audience Builder. This improved functionality gives users the ability to collect ID's from tracking points with relative dates in selected date ranges in the past and in the next time period.


Possibility to get "net" winning price instead of "gross" from SSP auction for HB setups

It is possible to receive "net" winning price from Adform SSP in HB auction, which helps Adform SSP to be used in more HB setups.



If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.




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