Platform Updates December '17

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Platform Updates December '17

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser Edge, Audience Base, and Publisher Edge and take a peek at what’s coming up in the next weeks.


If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge

December 1, 2017

DMP (Rotator) Dimensions Renamed

It just got easier to understand the reported data! DMP (Rotator) dimensions and metric are renamed to DMP (Creative). When creating custom reports it is way easier to find the dimensions.

For more information refer to our Help Center.


December 12, 2017

SpotX Direct Integration

Now you can have a better way to buy video ads with a direct access to premium supply! You can buy SpotX inventory via direct integration in US and Europe.

Read more about the update here.


December 22, 2017

No Limits for Asynchronous Reporting Stats API Responses

When using asynchronous Reporting Stats API service, you are able to get full response in a single call without pagination. Maximum row limit per page has been removed for asynchronous Reporting Stats API responses.

For more details, go here.

Publisher Edge

December 4, 2017

Payment ID (TAG ID) for Publishers

Your DSPs partners have an additional opportunity to validate the legitimacy of the inventory seller and you have an additional measure to prove that you are eligible to sell inventory through Adform SSP! Now as the payment chain generation is supported, the payment chain is inserted in the "pchain" field of the "Source" object within the bid request and sent to the partner DSP. The payment chain includes TAG Payment ID and Adform unique publisher identifier.

Read more about the new measure here.


December 4, 2017

Filtering Line Items with Specific Key-Values and Keywords

Now you can have a more precise overview of inventory's availability! Filter out line items that are reserving at least one of the given key-values and/or keywords. Feature extracts all line items that have at least one of the given values and the list appears in the Reserved Table at the bottom of the page. 

For more details refer here.


December 5, 2017

Perfect Priority Optimization Strategy

You can have more control over the level of optimization and expect an increase in RTB and Non-Guaranteed revenue. Choose a Perfect Priority strategy for optimizing impression allocation between direct contracts and RTB bids!

For more information refer to our Help Center.


December 12, 2017

Demand Partner Integration

We continue to expand demand sources with the integration of a new demand partner AppNexus. 

For more information refer here.


Audience Base

December 5, 2017

New Data Columns in Usage Report

You can now see information about your audiences and their usage! New columns for campaign info, ad viewability measurements, and revenue are added to the Usage report.

For more information refer here.


December 5, 2017

Import/Export Reports & Weborama Integration

You can download a new Import report that captures information about update requests of ID and all other account activity per each data source during a specified time interval. This report can be downloaded in CSV format! You are able to view the Exports report directly in Audience Base or download it to your computer in CSV format.


With these awesome updates Weborama is integrated to Audience Base. It allows you to import data from Weborama directly to Audience Base.

For more information refer here.


December 13, 2017

Campaign Data Updates

You are able to narrow data collection and select a specific order of the selected campaign as the Order-Level Data reach is added to campaign data source configuration! It is available for impression, click, and event transactions.

As well you are now able to collect data of users who have carried out a specific action to the banner with the new option - Banner Event!

For more information refer here.


Updates to Come

RTB Costs Compatible with Deals

With the newest update you will be available to report Deal ID and Deal name dimensions using the Custom Reports and Reporting Stats API!


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.


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