Platform Updates December'2018
Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser Edge, Audience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.
If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.
Tracking Points Exceptions
(December 20, 2018)
To protect yourself from accidentally archiving and deleting certain tracking points, you can now mark them as exceptions, filter them out, and then view them in the new Exception column. The number of the protected tracking points will be displayed in the Tracking Point Allowance tab.
RTB Domains Optimization via Actionable Analytics
(December 21, 2018)
Take advantage of the new RTB Domains Optimization feature that speeds up the campaign optimization process and saves you loads of time. The workflow is simple: define the period of your domains' report, filter domains by selected metrics and values, and send the underperforming domains to the excluded domains list in just one click!
Introducing a Pre-Defined Label: Adform Default
(December 5, 2018)
A new label called Adform Default has been added to the Custom Reports Labels filter. You can now easily find pre-defined reporting templates that are very convenient for retrieving insights about your topics of interest. These reports can be scheduled, generated, and exported to Excel or CSV formats depending on your needs.
Updated Navigation on Advertiser Management Details Page
(December 6, 2018)
The Advertiser management page has been enhanced with a new navigation panel that will improve your experience when it comes to creating new or editing already existing advertisers. It allows you to easily navigate between different sections without the need to constantly scroll up and down in order to review or adjust particular values.
Third Party Integration: Adledge App
(December 18, 2018)
Ads served do not always equal ads viewed, therefore it’s important to track your campaign's visibility in order to evaluate and optimize its performance. Adledge app does exactly that: it tells you which area of your ad was viewed, for how many seconds, and from what part of the world. In addition, it ensures your brand’s safety and protects campaigns from fraud.
Reserved Inventory View Improvement on Availability Page
(December 19, 2018)
The Reserved Inventory tab on the Availability page now displays more granular information about your reserved inventory. It lets you see line items that reserve mostly the selected inventory (over 80%), target additional supplies (less than 80% of the selected inventory), or are a combination of both. The new feature is handy for analyzing your inventory in more detail, such as identifying the line items which would be affected if you booked the same inventory for a new campaign, or finding out how the segments of interest are scaled across the campaigns.
Affinity Score in Audience Discovery
(December 4, 2018)
The Discovery feature has been extended with a new metric. Affinity score shows which segments are potentially very valuable to you. It estimates how much more likely a cookie from the selected segment is to be in the 3rd party segment compared to a random cookie from the same country.
Unified Taxonomy Filter and Column
(December 12, 2018)
It is now possible to filter your audiences by Unified Taxonomy categories right in the Audiences grid. The filter will save you time as you are now able to find the needed audiences much faster. The Unified Taxonomy column is now available in the Audiences grid as well.
Marketplace-Related Data in the Audiences Grid
(December 13, 2018)
The Audiences grid has been extended with metrics that are available in the Audience Marketplace. They are Data Type, Popularity, and Performance. You can now achieve a more comprehensive knowledge about your audiences.
New Interface for the Campaign Details Page
The Campaign Details Page in Advertiser Edge is being enhanced in order to give you a more enjoyable experience across every step towards accomplishing your goals. A new navigation panel on the left will provide a clearly visible sequence of campaign creation stages, while the settings will remain the same. With a more intuitive workflow and the focus on the content, you will be able to manage your campaigns in a more efficient way.
Changes in the RTB Line Item Interface
Later this month, you will be moved to a new RTB line item editing interface which will open by default when you select an option to edit a line item. The new interface is more user-friendly and will improve your workflows.
Tracking Points List and Archiving Available to All Users
The new Tracking Points management page, which is currently accessible on request, will be made available to all clients by default. It means that you will no longer need to export your tracking points to Excel as you will be able to view, sort, filter, archive, and delete them straight in the UI. Instead of increasing your limit, you can remove the unwanted tracking points and free up more space for valuable new ones.
If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.