Platform Updates June'18

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Platform Updates June'18

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.


If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge


Filtering, Sorting, and Search for Deal Export

(June 7, 2018)


Save time looking for the deals you want to export with the new search, sort, and filtering options. Finding relevant deals is much faster because now you can filter them by their type, status, or publisher.  


Make deal export simpler.


Device Targeting Now Available in the New RTB Line Item Details Page

(June 13, 2018)


You can now fully switch to the new RTB line item interface. Device targeting rule works in exactly the same manner as in the old UI. It allows targeting users by device category and operating system.


Make the move now.


RTB Contextual Category & Brand Safety Templates

(June 12, 2018)


Optimize your campaign performance by evaluating RTB contextual category delivery metrics and assessing brand safety results. Adform has introduced the final three default native Excel reports as regular templates and added new dimensions to the Custom Reports Builder. 


Find out the details.


Ability to Track RTB Monthly Budget Limits in Line Item List

(June 25, 2018)


Now you can easily monitor your RTB limit metrics for the whole account! Simply select the desired metrics and see them displayed on the KPI dashboard of the line item list.


See the metrics you can track.


Ability to Set Ad Gap ID for Multiple RTB Line Items

(June 5, 2018)


To make it easier for you to analyze data and optimize your campaigns, Adform is offering a possibility to set Ad Gap ID to RTB line items. You can then export them to the Excel file using standard or custom templates.


Find out how to set it.


RTB Cross Device Cost in Master Data

(June 15, 2018)


For more data-driven insights, the metric "RTB Cross Device Cost" is now available via the Master Data service. This metric is a part of the RTB Cost Breakdown. 


Find out more.


Publisher Edge

Deal Pricing Rules

(June 27, 2018)


Adform is introducing a new feature which enables you to set up and monetize deals in a more flexible way.  You can  set up different prices for the specific type of inventory selected within the deal, create one deal ID, and set up different prices for specific advertisers. The new enhancement ensures better deal management and improved trading capabilities.


Explore the new functionalities.


Audience Base

Improvements in Destinations

(June 5, 2018)


Newest improvements make the process of selecting/removing audiences when creating and editing export rules easier than ever! 


See how convenient it is.


Updates to Come

Single Sign-On

The Single Sign-On feature allows users to access multiple business accounts with a single set of user credentials. You will be able to access "Advertiser Edge", "Publisher Edge", and "Audience Base" using a single user account. 


Global Site Tracking (GST)

Global Site Tracking helps to improve global enterprise client setups in Adform platform by having single, indivisible site tracking setup that is used by multiple clients on the same buy-side account. 


Double Verify Post Bid Blocking 

You will be able to select campaigns, assign brand safety options ID, and Adform will enable brand safety for each tag in the selected campaign. 


New Integration in Audience Base: Liveramp

More integrations in Destinations feature to better manage your data export.


Google DDP/DBM Usage report in Audience Base

Google usage report is visible directly from the Audience Base Reports page.


Changes in Price Format in Audience Base

The new feature ensures better usability and eliminates discrepancies between the contract price and price displayed in the DMP UI.



If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.



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