Platform Updates March '18

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Platform Updates March '18

Each month we share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge.


If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge

New Video Converter Support in Building Video Ads

(March 21, 2018)

The new Video Toolbox enables you to easily convert your primary video sources to the most common industry standards. Moreover, it allows you to create posters and teasers which increase ad viewers' interaction.

For more information, refer here


Prolonged Master Data Storage

(March 12, 2018)

Master Data can be set to store files from 7 to 70 days. This extends the period during which you can re-download files.

For more information, refer here.


Multi-Editing of RTB Lines in Unified LI List

(March 28, 2018)

RTB line items in the Unified Line Item list can be multi-edited. The new feature allows you to easily and quickly edit a large number of RTB line items simultaneously

For more information, refer here.


New Media Overlap Default Report Template

(March 9, 2018)

The Media Overlap report allows agency users to have better insights into user overlap between different media. You can either export the report into an Excel file or render in the UI.

For more information, refer here.


Publisher Edge

New Pricing Engine for Adform SSP

(March 1, 2018)

The new Pricing Engine allows you to create more flexible and complex pricing rules for more efficient inventory monetization. You are able to create multiple pricing rules for the same inventory, define the order by which the rules apply to bid requests, and benefit from a number of other features.

For more information, refer here.


New Video Toolbox

(March 21, 2018)

The new Video Toolbox provides many useful features, such as helping you to convert your primary video sources to the most common industry standards with ease and flexibility. The new feature allows users to customize video source quality, to select the desired device for the video file, etc.

Read more about this update here.


Prebid Server Integration with Adform SSP

(March 28, 2018)

Prebid Server adapter can now be integrated with Adform SSP server-side. By transferring Prebid.js setups to the server side, you can reduce latencies, increase the number of partners, and improve pages performance.

For more information, refer here


Improvements in SSP Deal Management

(March 13, 2018)

In order to provide a wider assortment of useful data and make the deals overview more user-friendly, Adform has introduced a series of improvements to SSP deals:

  • New columns have been added to the deals list to provide quick access to important data;
  • Selected buyers (displayed in the Buyers column) are limited to max 5 lines to make the list easier to read;
  • Deal statuses and related actions are renamed to provide more clarity.

For more information, refer here.


Audience Base

New Destinations Version & Notifications in DMP UI

(March 14, 2018)

New version of Destinations enables you to set up and fully self-manage export routes directly in the DMP UI. You are now able to set up new routes, edit existing routes, etc.

Read more here.



If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.



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