Platform Updates May '18

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Platform Updates May '18

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month.


Recently, GDPR compliance has been our top priority and we have been busy working on updating our processes and policies, as well as making the necessary enhancements to our products.  Below, we have put together some information to guide you through the changes of the new data privacy regulations, in hopes that we can all progress and benefit from the more transparent collaboration. To find out about other exciting features and updates, check out Advertiser EdgeAudience Base, and Publisher Edge and take a peek at what’s coming up in the next weeks.


If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge

GDPR Readiness: IAB Categories, Hyperlocal, and Notifications

(May 17, 2018)

To comply with the GDPR requirements, Adform is introducing several changes that will affect RTB line items and the user interface:

  • Some of the IAB categories for an RTB line item are treated as sensitive and are no longer accessible.
  • Hyperlocal targeting is changed.
  • User interface is appended with notification messages, when using potentially sensitive features such as Cross-Device, IP targeting or DMP segments accross all platforms.


For more information, refer here.


New RTB Line Item Details Interface

(May 2, 2018)

Adform is introducing a more descriptive and self-explanatory RTB line item details interface which considerably improves your workflows. From a selection of environments and formats to useful bid landscape forecasts and new buying algorithms, you will create effective strategies in the blink of an eye.


For more information, read here.


Predefined Custom Templates Available in Template Library

(May 8, 2018)

To save you time, new predefined templates are added to the Template Library. These are the predefined templates you can choose from:

  • Standard Media Plan -  appropriate for all types of line items.
  • Extended Media Plan - appropriate for AG and RTB line items as it includes specific values.
  • Creative Specification - appropriate for AG and Direct line items.


For more information, refer here.


Template Library Improvements

(May 24, 2018)

Additional fields are added to the Custom Template such as Digital Channel, AG Sites, Tech Fee, Net Media, and Net/Base (%). 


Read here for more information.


HTML5 Studio: Custom Font Size in Text Component

(May 21, 2018)

The text component in HTML5 Studio (Builder Mode) was improved and now offers a greater flexibility – you can now enter a custom font size, in addition to selecting a pre-defined one.


For more information, refer here.


Base Price and Net/Base Price Ratio in AG Line Items

(May 4, 2018)

Adform brings you more transparency. You are able see the discounts publishers give you and how much money that saves for a client. From now on, the non-editable Base Price and Net/Base (%) ratio fields will be displayed by default in Price Cascade in the Automated Guaranteed Line Items for all channels (digital and print) and accounts.


For more information, refer here.


Publisher Edge

IAB Transparency and Consent Framework

(May 25, 2018)

In line with industry changes tied to the implementation of the GDPR, the Adform Consent Management Platform (CMP) is now available. Adform is providing a CMP to empower publishers who have identified consent as the appropriate legal basis for their online behavioral advertising activity. Adform’s CMP provides a reliable technology tool for the standardized collection of consent at a global level.


For more information about consents, refer here.


Net Winning Price from SSP Auction for HB Setups

(May 11, 2018)

You can receive Net winning price instead of Gross from the Adform SSP in Header Bidding auction. This improvement helps to use Adform SSP in more HB setups as the majority of SSPs connected to Prebid HB return "net" prices.


For more information, refer here.

Ability to Modify Agency Commission on Change Request or AG Line Item

(May 4, 2018)

You now have an opportunity to negotiate price with agencies/advertisers on the line item level. With this release, both parties can initiate a price negotiation process (Agency Commission, Discounts, Rebates) on an AG Line Item level.


For more information, refer here.


Email Sender Title for AG Print Publishers

(May 3, 2018)

Adform introduces the possibility to override a default email sender title for notifications sent from an Automated Guaranteed account. AG email notifications were displayed as sent from the [email protected] email address. You can change this default setting to the custom email sender title.


For more information, refer here.


Audience Base

IAB Transparency and Consent Framework

(May 25, 2018)

In line with industry changes tied to the implementation of the GDPR, the new Adform Consent Management Platform (CMP) is now available. Adform Audience Base supports IAB Transparency and Consent Framework in the Pixel and AudienceTag.


New Account Settings

(May 3, 2018)

Adform introduces the new account settings for Audience Base. From now on, the Account settings will be a single source of truth for all account information. All settings are now available in one place, easy to view and manage.


Read more here.


Relative Date Range in Audience Builder

(May 10, 2018)

A relative date feature in Audience Builder was improved. You can select a date range – a number of days for the past or future time period. This improved functionality gives you the ability to collect IDs from tracking points with relative dates in the selected date ranges.


For more information, refer here.


Destinations v2.1 Improvement

(May 10, 2018)

Destinations v2.1 introduces new scheduling options for export rules, statuses for export routes and rules, and a pausing function.


For more information, refer here.


Integration with Rubicon

(May 24, 2018)

Adform introduces a new integration for data export – Rubicon. You can now set up routes and rules for data export to this new destination.


For more information, refer here.


Updates to Come

Single Sign-On

Single sign-on feature allows users to access multiple business accounts using a single set of user credentials.
The client will be able to access "Advertiser Edge", "Publisher Edge", and "Audience Base" using a single user account.


Ability to change Media/Publisher and Product for draft AG Line Item

You have more flexibility to change draft AG line items attributes by changing Product or Media/Publisher.


Updated Billing Rules for Email Marketing Campaigns

Billing rules have been changed for Email type campaigns. If campaign type is Email, then billing rules are defined on the line item level.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.


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