Platform Updates November '17

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Platform Updates November '17

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser Edge, Audience Base, and Publisher Edge and take a peek at what’s coming up in the next weeks.


If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge

November 1, 2017

Insertion Order Export Template added to the Excel Template Library

You can now easily and quickly generate an Insertion order (IO) based on a template and send the excel file to the publishers! This template includes all types (Direct, AG, RTB) of active line items of the current Media Plan. As well you can choose specific publishers and send them IO by email from the Export side panel.


For more information refer here.


November 2, 2017

Custom Variable Tracking

You can now receive more data from the Adform’s mobile measurement partners! Custom variables are now supported in Adform’s app tracking postback URL.



For more information refer here.


November 3, 2017

RTB Budget Metrics & Advanced Budget Column in Unified list

You are now able to control RTB Budget metrics directly from the Unified Line Item List across all RTB lines in current order! RTB metrics can be used in order to track budget, view Allocated RTB Budget versus Planned, and check Remaining RTB Budget. 


For more details go here.


November 3, 2017

Direct Line Item REST API

You are able to easily manage line items using simple HTTP request methods! The Line Item REST API will give you a possibility to update or retrieve data including Direct line item’s Name, Media, Booking Type, etc.


For more information go to our Help Center.


November 6, 2017

Applica – New Data Provider in Poland

Applica data provider was added into Brand Safety & Contextual Targeting solution. It is local data provider that currently covers Poland.


For more information on Brand Safety refer here.


For more information on Contextual Targeting go here.


November 9, 2017

Container Macros in Tune Integration

You can use Tune Integration as a primary data source with Adform products that require specific variable setup. Variable values can be passed via container macros to 3rd party or Adform pixels. In addition, custom variables received via Tune integration can now be passed to server-side container post backs via macros.


For more information refer to our Help Center.


November 13, 2017

RTB Line Item API

You are able to perform al line item management operations in one place! The new API provides a way to programmatically manage RTB line items. This covers the basic operations o creating, updating, searching and getting line items by their ID.


Refer to our Help Center for additional information.


November 15, 2017

Video Reporting Capabilities for RTB Domain

You are able to evaluate video completion rate for each RTB domain as the Video Completion Rate is made compatible with RTB domain dimension.



In addition, you can easily evaluate the essential video/playstart metrics for each RTB domain as two separate video play time events have been extracted from the existing metrics and adapted to RTB domain dimension.



For more information refer here.


November 22, 2017

Reservation and Booking of Multiple AG Line Items

You can reduce your time costs related to launching, managing campaigns and processing extensive Media plans as this new feature allows you to do reservation and booking of multiple AG line items at once!


For more information refer here.


November 24, 2017

Out-stream Video Placement Targeting available in RTB Line Item

You can now reach Out-Stream Placements! This will bring more precision for your campaigns. Out-Stream placements includes new options: In-Banner, In-Article, In-Feed, Interstitial/Slider/Floating. Reach the targeting via Line Item setup, Placement settings in the Inventory tab. Once Out-Stream is selected, line item will start responding to bid requests containing video placement!


For more information go here.


November 24, 2017

Unified Line Item List

You are now able to create, update, copy, delete Direct, AG and RTB line items and run mixed campaigns from a single list! The Unified Line Item List allows you to have full control over campaigns that consist of different types of line items and to create a custom view of Unified Line Item List.


For more Information go here.



Publisher Edge

November 8, 2017

First Price Auction in Header Bidding Environment

You can now see the fair price competition between SSPs and pick up the ones, which increases you revenue! All the bids from Adform DSP are participating in the first price auction instead of the second price auction in cases when the auctions are initiated in the Header Bidding Environment.


For more information refer here.


November 16, 2017

Changes in Scheduled Analytics Navigation

You can now access Scheduled Analytics (aka Schedules) from the side menu as all the rest of features! Each reporting product tab contains feature respectively related to that particular product.


For more information refer to our Help Center.


November 22, 2017

CPC Rate Type for Digital Products

More flexibility is available during the product setup. It is possible to create CPC (Cost per Click) products in order to provide more buying options for clients. The products are charged based on actual clicks rather than per thousand impressions!


For more information go here.


November 23, 2017

New Custom Reports Manager

Now you can easily search, edit, generate, and manage reports as all available Custom Reports are available in the table! This new Custom Reports Manager comes with an improved visual look and navigational changes in the management workflow.


For more information refer here.


November 23, 2017

AppNexus Demand Partner Integration

Integration with AppNexus opening lots of demand is up and running. DK Market are the first ones to try it out! Use it in order to maximize your inventory monetization and raise your eCPMS!


Stay tuned for more information in the future.


November 22, 2017

Export and Import of Products

Unified .xlsx spreadsheet can be used to manage (Create/Modify/Remove) Digital and Print Products. Easy like that!


All existing products are exported to xlsx. file, edited and saved in a most suitable way for later upload. Additionally, you are able to import new products or update existing products in the .xlsx file using Product Import feature and save time by maintaining various product attributes (I.E.: prices) and do bulk removals/uploads of new products without external help.


For more information refer here.


November 23, 2017

Improved Performance of Placements Page

Placements page is now loading faster as system does not need to load thousands of placements at once! Release introduces pagination for the Placements list and lazy loading for the Publishers list.


For more information refer here.


Audience Base

November 15, 2017

PubMatic Integration and Campaign Billing ID

With the newest integration you can now export data from Audience Base to PubMatic!


With the recent updates you can now search for campaign using the Campaign Title and Campaigh Billing ID.


For more information refer to our Help Center.


Updates to Come

Audience Builder Improvements and Integration with Eularian

With the newest integration you will be able to import data straight from Eulerian to Audience Base. Additional improvements are on their way! Campaign data source configuration will be enriched with an order-level data reach. You will be able to select a specific order of the selected campaign. And that’s not all! You will be able to collect users who have made specific action related to the banner with the newest addition of improvements Banner Event.


Stay tuned for more information!


Perfect Priority: New Allocation Optimization Strategy

You will be able to choose from two different optimization levels! The new strategy will optimize the allocation between Guaranteed and Non-guaranteed contracts. This will improve overall inventory utilization and total revenue!


Flex Gallery Component Release

Flex Gallery in a new generation of the component which will bring more flexibility for the HTML5 STUDIO users and will allow to create formats such 3D Box, Slider, Responsive Carousel from a single component. Furthermore, it will be more compatible with other HTML5 Studio components.


Not-winning Reason Reporting

You are able to get reports on the reasons for the lost RTB campaign bids together with the related metrics! New dimension and metrics that will be added to Custom Reports Builder are No-Winning Reasons Dimension, Lost Bids metric, and Loss Ratio.




If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.


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