Platform Updates November'2018

Main content

Platform Updates November'2018

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

 

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

 

Advertiser Edge

 

Performance, Popularity, Rank, and More New Data in the Audience Marketplace

(November 27, 2018)

 

To make the process of finding the right audiences easier, new metrics have been added to the Audience Marketplace grid. You can now see the audiences' Popularity, Performance, Rank, CTR, Location, and other insightful details. 

 

For the full list, please refer here.

 

Dynamic Ads - External Signals Targeting

(November 21, 2018)

 

External Signals targeting enables you to display different versions for the viewers based on a page category, gender, or other targeting criteria. It is done by specifying a key-value pair in the Dynamic Ad script. The new targeting option aims to make your campaigns more personalized and efficient.

 

For details and spreadsheet examples, refer here.

 

Tracking Points: Management Page & Archiving

(November 13, 2018)

 

A new Tracking Points tab has been added to the Site Tracking section. It means that you no longer need to export your tracking points to Excel as you are now able to view, sort, filter, archive, and delete them straight in the UI. Instead of increasing your limit, you can remove the unwanted tracking points and free up more space for valuable new ones.

 

An in-depth description can be found here. 

 

Large Ads Measurability Update

(November 12, 2018)

 

Following the latest MRC guidelines, Adform has updated the ad viewability metric for large (242,500 pixels and more) ads. From now on, the impression will be counted as viewable if at least 30% of the large ad is visible for 1 continuous second. Your reports now display a viewability metric that meets the latest standard.

  

For MRC Ad Impression Measurement Guidelines, refer here.

 

Viewability Metric Updates

(November 28, 2018)

 

Viewability-related metrics are now calculated using a different formula: instead of Impressions and Rendered Impressions, Eligible Impressions are used as a divisor. This improvement will provide you with consistent reporting metrics that better reflect market standards. In addition to the calculation changes, "Measurable Impressions (%)" were renamed "Impression Distribution (Measurable, %)" in order to comply with the Impression Distribution metrics. 

 

How will that affect metric results?

 

New Metric: Measurable Rate (%)

(November 28, 2018)

 

A new impression measurability metric “Measurable Rate (%)” has been added to the Custom Reports Builder and the API. The new metric shows the part of rendered impressions that were measured for viewability, and enables you to evaluate your campaign traffic in order to optimize existing and upcoming campaigns.

 

Fine-tune your strategy.

 

Date Range Extended for Asynchronous Reporting Stats API

(November 5, 2018)

 

The Asynchronous Reporting Stats API data report now reaches back 13 months instead of 12 months. This means that reports done at the beginning of a new year will cover the full last year and provide you with a complete view of the stats. 

 

Read more here.

 

Introducing Edit Mode for Media Plan

(November 19, 2018)

 

Line item list has been enhanced with a new Edit Mode feature that enables you to simultaneously edit all types of line items. You can now quickly and conveniently make changes to various parameters such as name, budget, pricing, fees, media, and others.

 

Optimize your workflows.

 

Publisher Edge

 

Large Ads Measurability Update

(November 12, 2018)

 

Following the latest MRC guidelines, Adform has updated the ad viewability metric for large (242,500 pixels and more) ads. From now on, the impression will be counted as viewable if at least 30% of the large ad is visible for 1 continuous second. Your reports now display a viewability metric that meets the latest standard.

  

For MRC Ad Impression Measurement Guidelines, refer here.

 

Audience Base

 

Extended Audiences Grid

(November 27, 2018)

 

Audiences grid has been extended with additional data that provides you with greater insights about your audiences. You can now view the following new metrics: Impressions, Clicks, CTR (%), Campaigns, Last Impression Date, Location, UID's Desktop, UID's Mobile, UID's Tablet, UID's TV, and UID's Unknown. 

 

The full list of categories can be found here.

 

New Metrics in DSP Audience Marketplace

 (November 27, 2018)

 

To make your audiences more transparent and appealing to the buyers, new data has been added to the DSP Audience Marketplace. It is now possible to see the audiences' Popularity, CTR, Performance, Rank, Locations, Languages, Browsers, Operating Systems, and other informative metrics. 

 

Read more here.

 

Updates to Come

 

New Metric in DMP Discovery Feature - Affinity Score 

Discovery feature will be extended with a new metric. Affinity score shows which segments are really valuable to you. It estimates how much more likely a cookie of the selected segment is to be in the 3rd party segment compared to a random cookie from the same country.

 

Unified Taxonomy Filter in DMP

With this release, it will be possible to filter your audiences by Unified Taxonomy categories right in the Audiences grid. The filter will save you time as you will be able to find the needed audiences much faster. The Unified Taxonomy column will become available in the Audiences grid as well.

 

Addition of Marketplace-Related Data in Audiences Grid (DMP)

DMP Audiences grid will be extended with metrics that are available in the Audience Marketplace. They are Data Type, Popularity, and Performance. You will now have a more comprehensive knowledge about your audiences. 

 

New Integration with TubeMogul

To give you even more options for exporting your data, a new integration will be added to the Destinations feature. With this release, you will be able to quickly and easily send your valuable data to TubeMogul. 

---

If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.

Comments

comments powered by Disqus