Platform Updates October '17

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Platform Updates October '17

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser Edge, Audience Base, and Publisher Edge and take a peek at what’s coming up in the next weeks.

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.


Advertiser Edge

October 10, 2017

Asynchronous Reporting Stats API

You can now retrieve larger data sets within one request from the asynchronous workflow for Reporting Stats API. The increase of the page size minimizes the need for paging and higher quota limits. You can get more data with less effort!

For more information refer to our Help Center.


October 19, 2017

New Campaigns API

You are able to perform all the campaign management operations in one place, with improved performance and increased stability when using the new API!

All the campaign management functions and everything else that can be done in the UI are now available programmatically in the API. This includes creating, updating and getting a campaign using its ID. Management of campaign labels, real-bidding, and brand safety settings are covered by this API as well. In addition, search functionality allows you to get a list of campaigns filtered out by provided set of criteria.

Read more about the update here.


November 1, 2017

Copy of Media Plan

Copy Media Plan feature reduces time spent on the creation of new Media Plan and gives you possibility to re-use the successful setups that were created and used before! It will allow you to do the following: 

  •           Select any media plan and order as a subject for copying.
  •           Decide which line items will be copied in the new media plan.
  •           Specify a new date range for all copied line items.

Read more about the new feature here


October 2, 2017

Netsprint Native Inventory is Available

In Poland you can now buy Netsprint Native inventory via programmatic. Native placements are available under "read more" sections on the sites of the following media groups: WP, Onet, Polska presse, Interia, Infor, Gremi, Marquard, Edipresse. For more information go here.


Publisher Edge

October 27, 2017

Criteo Demand Partner Direct Integration

Higher turnover is reached with the Demand Partner Criteo switch to direct integration! It results as well to inventory monetization; possibility to unlock full Criteo buying potential; and less intermediaries, which means more flexibility in developing business opportunities and troubleshooting.

Read more about the new feature here.


Audience Base

October 18, 2017

Discovery Tab: New Data Aggregations and Country Filter

New data aggregation allows you to see the overlap and relevance of your selected audience to the third party audience/category/data provider! This improvement allows you to switch and compare your data with third party category and data provider.

In addition, new country filter is designed for you in order to help to identify the relevance of the third party data for your local campaigns! It helps you to compare your audiences’ data with third party data. Each selected country adds an additional column and reflects in the graph accordingly.

Read more about the improvements here.


October 18, 2017

New Integrations for Data Import and Export

New integration with Adobe Audience Management allows you to send data from Adobe Audience Management directly to Adform DMP! The data import is implemented via API.

New integration with the trade desk is for the data export. You can now choose the Trade Desk as an export platform in Destinations and send data from Adform DMP to the Trade Desk.

To read more information about the new integrations go to our Help Center.


November 1, 2017

Improvements in Audience Navigation and more Detailed Information about Audience Size

Now you can navigate from one audience to another one right from the audience page! You do not need to close audience details page in order to select another audience from the grid. Just choose any audience available in the dropdown list situated at the top of the page straight from the audience detail window.

Additionally, more detailed information about audience size in the audience tab is available. This improvement allows you to see more information about the amount of ID’s this audience received from each source (I.E.: S2S upload, Audience builder, etc.)

For more information read here.


Updates to Come

Direct line item REST API

You will be able to easily manage line items using simple HTTP request methods. The Line Item REST API will give you a possibility to update or retrieve data including Direct line item’s Name, Media, Booking Type, etc.


Export and Import of Products

Unified .xlsx spreadsheet will be used to manage (Create/Modify/Remove) Digital and Print Products. Easy like that!

All existing products will be exported to xlsx. file, edited and saved in a most suitable way for later upload. Additionally, you will be able to import new products or update existing products in the .xlsx file using Product Import feature and save time by maintaining various product attributes (I.E.: prices) and do bulk removals/uploads of new products without external help.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.


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