Platform Updates October'2018

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Platform Updates October'2018

Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

 

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

 

Advertiser Edge

 

New Audience Marketplace

(October 31, 2018)

 

Audience Marketplace is a new self-service solution that simplifies the process of buying audiences. It allows you to increase the reach of your campaigns and add depth to them by activating the high-quality data of your partners and branded data providers. Finding the right audience is made easy through the Unified Audience Taxonomy. 

 

For an in-depth description, refer here.

 

Two-Factor Authentication

(October 1, 2018)

 

Two-Factor Authentication adds another layer of security to your account. In addition to the username and password, it also requires a generated security code that is sent to your smartphone. Unwanted intruders can also be prevented by enforcing IP Whitelisting which allows access to an account only from certain IP addresses.

 

Protect your information.

 

Dynamic Ads - DMA Targeting

(October 2, 2018)

 

Dynamic Ads Geo capabilities have been extended with the addition of Designated Market Area (DMA) targeting. If your advertising is focused on market segments, demographic and lifestyle trends around metropolitan areas, DMA targeting may help you reach the right audience and see a big improvement on ROAS.  

 

More details here.

 

Updated UI in Custom Reports and Schedule Management

(October 15, 2018)

 

In order to improve your experience and save you time, Adform has functionally and visually enhanced the Custom Reports section. Instead of facing two separate tabs for custom reports and one for schedules, you can now access your reports and schedules from a single merged tab called Custom Reports. You are also able to create custom labels and apply label filtering.

 

Try it now.

 

Exclude DMP Segments in In-App Line Items

(October 11, 2018)

 

In-App targeting is now more flexible and precise thanks to the new possibility to exclude specific DMP segments. Go to the Audience Marketplace, select DMP audiences, and define whether you want to include or exclude them.

 

Refer here for instructions.

 

Dynamic Ads - Possibility to Download Versions Spreadsheet

(October 16, 2018)

 

A new Download button in the Versions section allows you to retrieve the last successfully uploaded file. You can now quickly download the spreadsheet, make relevant changes, and upload it back to the system. The new improvement saves time and is very convenient when you need to update the versions but do not have the original file.

 

Where is the new button located?

 

Introducing New Metric: Eligible Impressions

(October 19, 2018)

 

A new Eligible Impressions metric has been added to the Custom Reports Builder and Reporting Stats API. It shows what number of impressions out of all served impressions can be used to measure viewability (some of the eligible impressions are measurable, and some of the measurable ones are viewable). An impression is eligible if the ad has a supported creative format and tag type. The new metric provides more transparency and helps you evaluate and optimize your campaigns.

 

Get more insights.

 

Ability to Change Media/Publisher and Product for Draft AG Line Item

(October 19, 2018)

 

From now on, you have a possibility to change Media/Publisher and Product for an AG line item that has been saved as a draft. The new improvement gives you more flexibility and will save you time in case you did not select the right media or product while creating draft AG line items.

 

Read more here.

 

Publisher Edge

Master Data for Reporting

(October 5, 2018)

 

Master Data service benefits those who are interested in analyzing their transaction level data by using internal business tools. Transactions are organized into five files - PPAS impressions, PPAS clicks, SSP impressions, SSP clicks, and Requests/Responses - and then transferred to your SFTP server. 

 

Refer here for more details.

 

Winning Price Type in Custom Reports

(October 5, 2018)

 

A new dimension called Winning Price Type has been added to Custom Reports Builder and Reporting Stats API. It groups data by the winning price that was used in an auction to determine the winning bid. By identifying the winning price types, you will be able to accordingly optimize your prices and strategies.

 

Adjust your tactics. 

 

Two-Factor Authentication

(October 1, 2018)

 

Two-Factor authentication adds another layer of security to your account. In addition to the username and password, it also requires a generated security code that is sent to your smartphone. Unwanted intruders can also be prevented by enforcing IP Whitelisting which allows access to an account only from certain IP addresses.

 

Protect your information.

 

Audience Base

New Integration with Google Adwords

(October 2, 2018)

 

You now have even more choices when it comes to exporting your audience data! The destinations feature has been enriched with a new integration so you can quickly and easily send your audience data to Google AdWords.

 

Manage your data export.

 

MediaMath Usage Report

(October 23, 2018)

 

MediaMath source is now available in the Usage reports. This means that you no longer need to log in to MediaMath or ask clients to send usage reports as you can access them directly from the Reports page. Usage reports provide details about clients and campaigns that used the data, campaign KPIs, and revenue info.

 

Discover new insights.

 

Two-Factor Authentication

(October 1, 2018)

 

Two-Factor authentication adds another layer of security to your account. In addition to the username and password, it also requires a generated security code that is sent to your smartphone. Unwanted intruders can also be prevented by enforcing IP Whitelisting which allows access to an account only from certain IP addresses.

 

Protect your information.

 

Updates to Come

Dynamic Ads – External Signals Targeting

 

External Signals targeting allows you to define custom targeting criteria such as search terms or specific pages and show different versions based on a page category. The new addition allows you to make your campaigns more personalized and efficient.

 

New Metric in DMP Discovery Feature - Affinity Score

 

Discovery feature has been extended with a new metric. Affinity score shows which segments are really valuable to you. It estimates how much more likely a cookie of the selected segment is to be in the 3rd party segment compared to a random cookie from the same country.

 

Tracking Points List UI (BETA)

 

A new Tracking Points tab has been added to the Site Tracking section. It means that you no longer need to export your tracking points to Excel as you are now able to view, sort, filter, archive, and delete them straight in the UI. Instead of increasing the limit, you can get rid of unwanted tracking points and free up more space for valuable new ones.

 

New Columns In Audiences Grid

 

New Columns have been added to the Audiences grid. You now have access to even more information about the status of the audiences.

 

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.

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