Supply Side Updates (May 2015)

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Supply Side Updates (May 2015)

Supply Side Updates Blog


We’re constantly updating the Adform platform.  Every month we share with you a brief overview of changes, enhancements, and new product launches.  If you’d like more detailed information about one of these new releases or product updates, please contact your local account manager.


Supply Side Platform and Programmatic Publisher Ad Server


- 3rd party in-stream ad support; publishers now have the possibility to allow serving of 3rd party in-stream ads for real-time and direct campaigns


- User management module with module access rights. This exclusively limits user’s access to selected areas of the system


Programmatic Publisher Ad Server


- Keyword targeting


- Key-value pair targeting


- IP targeting


Changes in Data Providers list


- Status field was added to identify Active, Pending (waiting for integration to be completed) and Inactive (not used anymore) seats


- Countries field was added to identify in what countries Data Providers are acting as Data Sellers (default value "global" is used)


- Pricing model is now shown in the list


- A segment usage indicator was added; as the current segment’s count approaches the set limit the new indicator will transitions from green to yellow and eventually to red as the count reaches the limit


- Filtering and sorting options were added for all fields


- Old fields were removed


Note: These changes should make life easier for customers who are working with more than one seat


Misc. Updates to Supply Side Platform Analytics reports


- Top Demand Sources: added grouping by dimensions; Publisher, Placement, Publisher: Placement


- Deal Performance: added filtering by dimension Placement Size


- Creative Performance: added filtering by dimensions; Buyer, Advertiser, Buyer: Advertiser


- Buy Type Performance: added eCPM metric in the timeline and table, grouping by dimension Placement type


- Domain Performance: added grouping or filtering by dimensions Placement, Demand Partner, Buyer, Advertiser, Buyer: Advertiser


Updated DMP Reports


- Data providers can now clearly see the most used segment combinations (in case more than one DP segment was used in the targeting)


- Only those segments that participated in a bid are shown which increases data accuracy


- Impressions are no longer multiplied by segments. This means that total impression count can now be calculated (per any date period selected for reporting)


- Added a revenue column that identifies revenue a data owner’s segments have accrued


Note: This new revenue column ignores revenue share agreements and identifies Total Revenue, not the owners share (this is explained in the column’s tooltip)


- Misc. stability improvements


Note: Since new data was added and structures have been updated, reports are only showing numbers from the beginning of the month (May 1, 2015)


Zip Code and Zip Code Range Targeting


- Possibility to target specific zip codes as well as ranges of zip codes within Line item targeting settings has been added.


- Zip code targeting is based on our geoDB which is provided by DigitalElement


Retargeting: Cookie Lists


- You can now update a cookie list and use it for re-targeting


Time Targeting: Custom Scheduling


- You can now create a custom schedule to run line items at set time intervals (minutes, hours or days)


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager, who will guide you through and answer any query you may have!




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