Adform: New Entries in the Italian Team

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Adform: New Entries in the Italian Team

Milan, 16th October 2018 – Adform, the open and independent ad-tech platform serving global media agencies, trading desks, brands and publishers, announces the entry of two new people to strengthen the company’s team in Milan: Michele Salani as Entrerprise Sales Director and Federico Crivelli as Platform Solutions Specialist.


Following Adform recent expansion in China, Australia and Emirates, as well as the announcement of a strategic partnership with Cyber Communications, one of Japan's leading digital marketing agencies, Adform confirms its growth strategy in key markets. In this scenario, the company is strengthening its Italian team with the entry of two new people who will support Sales and Client Service areas.

Michele Salani enters as Enterprise Sales Director with the aim of strengthening Adform’s presence with direct clients. With twenty years’ experience in mobile and online advertising, the manager has gained his know-how in digital companies and platforms. From 2009 to 2018, Michele Salani worked as Sales Manager Italy at Sizmek with the aim of creating ad hoc commercial proposals for customers and prospects. Previously, he held the roles of Ad Manager at GroupM Italy, Traffic Manager at Wind and Risk Management Analyst at Infostrada.


Federico Crivelli enters in Adform as Platform Solutions Specialist joining the Client Service team, reporting directly to Greta Ghizzo, Platform Solutions Team Lead. Prior to joining Adform, Federico held the position of Ad Operation Specialist in big companies such as iProspect and Wavemaker, increasing his expertise in the Operation field. Previously, he worked in Sky Italy in the Customer Retention area.

"We have set ambitious goals for the Italian market and to better satisfy our customers we found the most qualified digital advertising professionals, who will support important areas such as Sales and Client Service", said Valeria Mazzon, Country Manager Adform Italy. "We are happy to welcome in our team Michele Salani and Federico Crivelli, sure that thanks to their experience in the digital and tech fields they will contribute to further strengthening Adform’s presence and service in Italy".



Adform offre piattaforme integrate per l’acquisto, la gestione e la distribuzione di campagne di digital advertising.

Le sue soluzioni forniscono tecnologie di Data Management Platform, Demand Side Platform e Ad Serving oltre a strumenti di analisi e reportistica avanzati ed ambienti per lo sviluppo di creatività hi-impact. 

Fondata in Danimarca nel 2002, Adform è partner tecnologico delle principali agenzie, inserzionisti, consulenti ed editori di tutto il mondo.


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Claudia Ronchi                                                                                                                      Deanna Brasolin      

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